— but definitely not being an actor on Broadway." /> UPDATE: Madison Square Garden attacks Broadway in new ads - Metro.us

UPDATE: Madison Square Garden attacks Broadway in new ads

This controversial ad was seen in public in NYC on Nov. 1, as originally reported by www.talkaboutequality.wordpress.org.

UPDATE: Due to backlash from the theater arts community, Madison Square Garden Company has agreed to retract its controversial ads that suggested the actor-acrobat-aerialists who play Spider-Man on Broadway are not “real men.”

Dan Schoenberg, the vice president of the sports division at MSG, told us: “The ad was simply bad judgement on our part. We are in the process of
having them immediately removed. We apologize to anyone who was
offended.”

Thankfully, “Spider-Man: Turn Off The Dark” isn’t taking the whole thing too seriously. Spokesman Rick Miramontez told us: “We always smile at the occasional ribbing — but applaud the decision to take these ads down.”

Schoenberg told Metro that most of the posters have already been removed; MSG plans to have all of the remaining ads taken down citywide by this weekend.

Find the original story below:

What does it mean to be a “real man”? Ads by Madison Square Garden Networks imply that it means being an athlete on the court but definitely not being an actor on Broadway.

Posters spotted throughout New York City yesterday read: “It’s Friday night. You can either see a Broadway harness malfunction or you can watch real men fly.”

The message refers specifically to tech accidents that happened during previews for “Spider-Man: Turn Off the Dark.” The accompanying image is Knicks power forward Amar’e Stoudemire holding a basketball.

Theater advocates have been up in arms about the clumsy tag line, which suggests that actors in particular, the aerialists/acrobats with a lifetime of training who fly for “Spider-Man” are less masculine or work less hard than athletes. Some have even gone so far as to accuse the message of being “homophobic,” although that claim remains contestable in the social media sphere. What’s agreed upon is that this ad perpetuates narrow and extremely outdated definitions of masculinity. Other comments about the ad use such phrases as “tacky,” “not funny,” “embarrassing” and “insulting to one of NYC’s oldest institutions.”

This raises another important question: Why is Madison Square Garden putting itself in competition with Broadway in the first place? As of 2010, MSG took in approximately $1.2 billion while all of the top 40 theaters on Broadway grossed just upward of $1 billion. The numbers don’t exactly point to a heated rivalry between sporting events and the arts. More than likely, it’s just a cheap shot based on an easy joke that by all rights expired back at the top of 2011. The entire setup seems more fitting for an episode of “Mad Men,” though one can only imagine Don Draper’s expression of contempt if this idea were to come across his desk even back in 1967.

This controversy comes at a time when New York is still suffering the results of its biggest natural disaster, with 1.3 million in the state still displaced and without power in the wake of superstorm Sandy. Now, more than ever, it seems like NYC’s entertainment industries should be rallying together to drive revenue by welcoming patronage of all kinds back to The Big Apple. Many are vying for MSG Networks to take down the ads and issue a statement of apology toward the recently reinstated Broadway, which resumed on Oct. 31 after three days of closures.


News
Entertainment
Sports
Lifestyle
Local

Monday is the deadline to register for Pennsylvania…

If residents want to vote in the May primary, which includes a vote for a new City Council member, today is the deadline to register.

National

Miss America thinks school should reconsider discipline of…

A Pa. student was suspended for asking Miss America to prom.

Local

Aria Health Torresdale workers caught selling prescription drugs

Two Aria Health at Torresdale employees were fired amid accusations they sold prescription drugs out of the Northeast Philadelphia campus.

National

Rubin 'Hurricane' Carter died Sunday from prostate cancer…

Former U.S. professional boxer Rubin "Hurricane" Carter, who spent 19 years in prison for murder and then was released after it was determined he did not get a fair trial,…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

NHL

Ray Emery steps up in Flyers’ Game 2…

Sure, he allowed two goals in the Rangers’ first four shots Sunday afternoon, but it’s about how you start, not how you finish.

NHL

Flyers come from behind, even series with Rangers

The Flyers overcame a two-goal deficit to get a much-needed win at Madison Square Garden Sunday.

MLB

Phillies get set for four against the Dodgers

The Phillies will face tough starting pitching out west against the Dodgers this week.

MLB

Phillies notebook: Cole Hamels returns this week

The Phillies should receive a big boost when Cole Hamels returns during the Dodgers series.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.