Specialty Box Office: ‘Mud’ hits, ‘At Any Price’ doesn’t
According to Indiewire, this weekend’s art house box office winner was “Mud,” starring Matthew McConaughey, which netted $2,185,980 (or thereabouts) on 363 screens, averaging $6,022. That’s far from the highest per screen average: lots of people saw the Norwegian Oscar-nominee “Kon-Tiki,” which netted $22,334 on only two screens.
Somewhat surprising is that recent events didn’t keep people away from “The Reluctant Fundamentalist,” Mira Nair’s hot-button account of a Pakistani social climber (Riz Ahmed) who is at least moderately radicalized through racial profiling after the events of September 11. That nabbed $32,700 from 3 screens, for a $10,900 per screen average.
Elsewhere, “Midnight’s Children,” based on Salman Rushdie 1983 breakthrough novel and adapted by the author himself, did okay an $12,200 on two screens. As did Terence Nance’s hyped experimental film “An Oversimplification of Her Beauty,” which only did $11,100 on two screens. (Ed. That number should be higher. It’s an excellent film. Try harder, moviegoers.)
The big news is the severely underperforming “At Any Price,” from “Man Push Cart” and “Goodbye Solo” director Ramin Bahrani. Despite a name cast (Dennis Quaid and Zac Efron) and some good reviews (largely surrounding Quaid’s performance), it only made $16,574 on 4 screens, for a meh $4,144 per screen average.