Making art and making a living: Artists on the business

Cherry Jones, downtown artist known best for her role in the TV show "24" in the documentary series "Made Here."
Cherry Jones, downtown artist known best for her role in the TV show “24″ in the documentary series “Made Here.”

No matter how much applause you get at curtain call, it’s never been easy to “make it rain” as a performer. Adam Huttler, the founder and executive director of the arts nonprofit Fractured Atlas, says it can be challenge for performers and artists to see the business for what it is: a business.

“That is what they are — even if they don’t always think of themselves in those terms,” he says. At talks and events, the company helps guide arts organizations toward the financial and nuts-and-bolts incentives that can keep them afloat. This evening, Huttler will lead a panel for Internet Week New York, titled “Revenge of the Art Geeks: How Tech Can Help you Build Audiences and Raise Funds.”

From the other side of the curtain, actress Cherry Jones is clear about the struggles of getting paid and making art. “It’s intoxicating working downtown — then you have to pay your bills.” she says of the artsy lifestyle in the online documentary series “Made Here.” The relationship between making money and making art in the scrappy downtown performance scene is just one of many topics covered in the series’ three seasons, including health and wellness, raising a family and more.

For Jones, who is most known for her recurring role on the television show “24,” she says television made it possible for her to continue doing the work in the theater that sustains her artistically. “I don’t know anyone left who’s done just theater for the last 30 years. But I have overwhelming respect for them if they have,” she says, with a laugh.” ”I did those two seasons and I made more money than I ever thought I would in my life, and now I can work in the theater any time I want to,” Jones says of her time in TV.

The issues raised in “Made Here” dovetail with the things Huttler encourages arts organizations to address. He says artists need to learn how to “speak business.” “The word ‘customer’ tends to leave a bad taste in people’s mouths,” he says. “People think ‘McDonald’s has customers, we don’t have customers,’ but they do.” Huttler believes that arts organizations that get real about the bottom line have the biggest shot at seeing their art — and their business — succeed.

Huttler has good news for the scrappy artists in “Made Here” and beyond, though:  “For the little guy, I think things are looking brighter than they ever have,” he says. “They have more opportunities to engage with their audiences directly and they can use technology and powerful new ways.”


News
Entertainment
Sports
Lifestyle
National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

Local

Oval oasis: Summer of fun kicks off this…

A bold partnership between the Fairmount Park Conservancy and the city's Parks and Recreation Department is kicking off this weekend with family activities re-activating this unused public space.

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

NBA

Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.

NBA

Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.