Made in Philly enhances neighborhoods with art

Made in Philly is adding art all over the city.  Credit: Erin Murray
Made in Philly is adding art all over the city.
Credit: Erin Murray

Parks, street clean-ups and crime-deterring watch teams all make the list of things that enhance a neighborhood. There’s an ongoing argument that the presence of visual art also sits squarely among these area improvements, depending on what form it takes.

The Center for Emerging Visual Artists’ Made in Philly project is bringing art to 22 neighborhoods via a medium not usually thought of as a community enhancement: billboards.

The project is designed to connect city residents with local artists and show that there’s a lot of creativity going on just a few blocks from where they’re standing. The Made in Philly art on billboards, at bus stops and on rail lines includes a line that tells the viewer how close the artist’s studio is.

Most of the 50 billboards are within 10 blocks of a studio.

“The way we visualized the campaign was as public street art. We couldn’t bring in the original pieces, so we created the work at a scale that represents the presence the works have in their original form,” says Ann Peltz, director of the Center’s Philadelphia Open Studio Tours.

“These are unlike traditional advertising campaigns,” she says of the Made in Philly artwork. “They interrupt the normal stream of consumer advertising and provide a gallery level experience on the street.”

The project coincides with the center’s 30th anniversary and with Philadelphia Open Studio Tours, which encourages people to visit studios and engage with the artists.

“We’re trying to connect the public in a deeper and more meaningful way through this project,” says Peltz. “It calls attention to the people driving the arts scene. It’s calling attention to the fact that Philadelphia is such a unique city and people are coming here to work as artists. A creative renaissance is happening.”

Community improvement through art
Angie Williamson, economic development director at the New Kensington Community Development Corporation, believes that projects like Made in Philly can boost neighborhoods.

“NKCDC uses art to drive economic development on Frankford Avenue,” she says. “Harnessing the energy and flair of artists serves as a great recruitment tool for other creative ventures – such as unusual boutiques, destination restaurants and other great third places.”

Williamson gets to the bottom line of improvement when she says, “partnering with the creative makers in the community has been one of the keys to NKCDC’s success.”



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…