The Word: Blake Lively wants to curate your life in new business

 Blake Lively at the 'Gossip Girl' press conference at the Waldorf Astoria Hotel. Credit: Getty Images
Life curator Blake Lively.
Credit: Getty Images

Do you ever look around your life and think, “You know what my puny little existence on this earth needs? A curator. That will make everything much better instead of a raise or health insurance or eradication of my giant student loan debt.” Well, you’re in luck as Blake Lively wants to be the director of your life.

“It’s something that will be launching in a few months that I’m really, really thrilled about,” the actress vaguely tells British Vogue about her mysterious new company. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.”

Someone needs to work on their elevator pitch as that makes no sense whatsoever.


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