Scarlett Johansson and Oxfam break up over soda

Scarlett Johansson has cut ties with Oxfam over an Israeli company. Credit: Getty Images
Scarlett Johansson has cut ties with Oxfam over an Israeli company. Credit: Getty Images

After eight years, Scarlett Johansson has stepped down from her role as Oxfam ambassador. And it’s all over a few bubbles.

OK, it’s more about where the bubbles come from, and whether they constitute a human rights violation against displaced Palestinians. The “Her” star was the spokeswoman for SodaStream, an at-home soda-making machine. She appears in the sexy commercial below, which will air during the Super Bowl (after being recut to remove mentions of Coke and Pepsi — this commercial is not new to controversy).

So what’s the issue? SodaStream machines are manufactured in Israeli settlements. Oxfam is a supporter of divestment — boycotting businesses based there — on human rights grounds.

Scarlett, on the other hand, is a believer in free trade. At least, free trade with companies that have already paid her a ton of money to appear in their commercial. “Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years,” her spokesperson said in a statement. “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”

That’s a lot of drama over one little soda machine. Good thing all the other celebrities we’ll see on Sunday are only advertising for multinational corporations that are as pure as the driven snow.



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