When Purple Queen, 39, accosts former Gov. Ed Rendell at a press conference related to the upcoming Democratic National Convention for a streaming interview on Facebook live, he knows exactly who she is.
"Look, I'm wearing purple," Rendell says, showing off his tie.
Interviewing him is Saj "Purple Queen" Blackwell, the always attired in purple owner of PQRadio1, Philly's only internet radio station owned by an African American woman. It's also one of the only black media outlets committed to covering local and national politics, but blended with hip hop, as Purple Queen puts it.
"Hip hop is a social consciousness that cannot be denied, and one of the most powerful ones because it affects everyone from youths to elders, right off the bat," Purple Queen said inside PQRadio1's studio at West Philly's Community Education Center.
In between broadcasts of hip hop ranging from 90s to 2000s classics and the latest trap music, PQRadio1 includes talk shows focusing on a variety of subjects and interviews with local politicians on "A Moment with Purple," Purple Queen's signature talk show.
It's all part of her long tradition of community involvement for Purple Queen.
A Chester, Pennsylvania, native, Purple Queen, who is married to Councilwoman Jannie Blackwell's grandson, was the head of Students Against Drugs at Springton Lake Middle School, president of the Black Students Union at Penn State, and calls former Chester mayor John Linder, who put her on the town's AM radio station, her first mentor.
"After I tasted that, I've always wanted to do radio," she said.
In some ways, as Purple Queen lays out her vision, the music is the bait to hook listeners in so she can slam them with the message.
"Artists are soothsayers. They speak on what's gong on in the community, what happens to them in the streets, on being stopped by police officers, on what they call their voice not mattering, why they don't go to vote," she said. "If you are an African American person, your ancestors were mauled by dogs, burned by the state, all sorts of torturous things, and killed, all so we could have this right to vote. It's important that you feel empowered and take advantage of that right and vote."
With that goal in mind, Purple Queen in recent months has been stepping up her work on PQRadio1, which has been in development for three years, to go beyond covering City Council and Mayor Kenney and prepping for the Democratic National Convention, July 25-28.
"We are going to be bringing the DNC to Hakeem and Sharifa, we are going to be bringing them to the airwaves of the streets," Purple Queen said. "How is the DNC going to affect Philadelphia? Does the regular Philadelphian really benefit?... We want to know why and how, we want to see it and we want to be a part of it."
Purple Queen, a Muslim, said she doesn't think Republican presumptive nominee Donald Trump has a chance.
"His own actions, his own rhetoric and racism and hate will end up beating him,"she said, adding that's one of the reasons she's so excited to bring to her listeners how the Democratic nomination race between Clinton and Sanders ends this summer.
"We break it down so our regular Joes can totally understand what's going on and get involved and want to care about, 'Is it Hillary?' or, 'Why hasn’t Bernie backed out yet?'" she said. "We're encouraging our regular communities, quote-unquote-the hood, to care."