"Bike share is here!" Mayor Michael Nutter cheered as he led the first ever Indego bike riders on a victory ride down the Ben Franklin Parkway, before circling City Hall, waving at stunned passersby, and parking in a bike rental dock at the Municipal Services Building. Hundreds of riders followed.

The new bike share program, Indego, offers rental bikes at fares priced for tourists and city-dwellers alike.

Visit rideindego.com for more information.

See the mayor's joyous cry beginning the ride below.