TaylorMade R11 irons garnering attention

TaylorMade's R&D department worked diligently to perfect an advanced sound and vibration management system to ensure the feel in the R11 irons would appeal to better players.

TaylorMade’s marketing and publicity team is second to none. Just ask your everyday golfer, turn on the TV, visit a golf forum or walk into a golf superstore and you’ll see how strong the TaylorMade brand has become. TaylorMade sets the industry standard for getting the word out about their equipment.

Earlier this year, it was the “white out” when all the TaylorMade Tour pros wore white from head to toe to coincide with the unveiling of their all-white head R11 and Superfast 2.0 drivers. Much debate ensued on the golf forums. Ugly? Beautiful? Frames the ball better? A gimmick? It didn’t matter, the idea was planted and sales have been through the roof.

Now, with less fanfare, maybe simply because irons are a tad less sexy than a new driver, TaylorMade is getting golfers excited about their R11 irons.

From TaylorMade’s press release earlier this month:

Today TaylorMade is proud to announce the expansion of the R11 franchise with the introduction of the R11 irons, which are engineered for the player who appreciates the shape and refinement of a tour-grade iron but needs the help of advanced technology to launch the ball high, straight and long with less effort, regardless of handicap. 

Historically, irons engineered with multiple game-improvement technologies tend to be oversized, inelegant and clunky, with thick toplines, broad soles and over-bearing cavities. They typically feel harsh and sound high-pitched and “clicky.” The R11 iron breaks that mold and rewrites the book about what a high-technology iron can look like, feel like and sound like. 

R11 irons are engineered with multiple technologies that make them stunningly easy to launch high and long. Technologies that we developed while building the best metalwoods in the world, like ways to make thin, fast faces, and methods to expand the COR zone, and techniques for precisely locating the CG.

We’ve heard it before: Make irons that appeal to better players, but build in technology that make them more forgiving and easier to hit. But if TaylorMade’s proven one thing, it will have no problem getting people to give them a shot.

The clubs hit shelves on Sept. 1, with a retail price of $799 for steel KBS 90 shafts or $999 for graphite Motore shafts. Lots more information and specs are available on TaylorMade’s site and CEO Mark King offers his take during the unveiling.

Still curious for more? Equipment forum website GolfWRX.com ran a contest with TaylorMade to get some of their readers down to Dallas for a fitting and “The Ultimate R11 Irons Experience” which has gotten the conversation going.


News
Entertainment
Sports
Lifestyle
National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

Local

Oval oasis: Summer of fun kicks off this…

A bold partnership between the Fairmount Park Conservancy and the city's Parks and Recreation Department is kicking off this weekend with family activities re-activating this unused public space.

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

NBA

Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.

NBA

Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.