Qwikster: Let’s make fun of Netflix’s new service, general business decisions

Look out! It's Qwikster time!

We feel for Netflix. We do, we really do. It’s hard to put ourselves in the company’s shoes, but from where we’re sitting it looks like the company is on a firm mission to annoy as many of its customers as possible.

On the heels pf a 60% price hike that the company tried to pass off as a discount and a resulting 15% stock drop, the company yesterday announced that it would be spinning off its DVD-rental business into a new site, called … Qwikster:

Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD members will go to qwikster.com to access their DVD queues and choose movies. One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow. Another advantage of separate websites is simplicity for our members. Each website will be focused on just one thing (DVDs or streaming) and will be even easier to use. A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated. So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn’t show up on Netflix, and vice-versa.

So, instead of one web site that was simple and easy to use, we now have two web sites that will be harder to use. Got it.

Netflix CEO Reed Hastings explains that the change is because the company “realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently,” but does anyone believe that? We’re thinking it’s increasingly likely that Netflix really doesn’t want to be a DVD-by-mail company anymore and is looking at ways to kill off that business and its attendant overhead without anyone really noticing. But if that’s the case, why have they been so neglectful in keeping up their streaming licenses? (We were just getting into “Veronica Mars,” dangit!)

(Finally, if you’re wondering why this company of all companies gets such an uproar every time it does anything, well, we don’t know what to tell you. It’s probably because Netflix is a product you invite into your home, and people feel more protective of their experience with the company because of it. People do not like change, generally.)

(Also, Qwikster is a dumb name.)


News
Entertainment
Sports
Lifestyle
National

Train selfie star who got kicked in the…

  A 22-year-old Canadian man who posted a video of himself getting kicked in the head by a train conductor is set to cash in…

National

Call of Duty hoaxer blamed for $100K SWAT…

A heavilly-armed SWAT team and an army of police officers stormed a Long Island home fearing a grisly double homicide – only to find it…

National

Minnie Driver tweets naked celebrity snap to 'shut…

Actress Minnie Driver has responded to bitchy critics who sniped about her bikini body by Tweeting a naked picture of herself. The 44-year-old star of…

National

American middle classes no longer world's richest (guess…

America's middle classes are no longer the richest in the world – having been overtaken in the wealth stakes by their Canadian counterparts. For almost…

Television

John Turturro tags in for Robert De Niro…

The cast of the courtroom drama miniseries has undergone yet another shift. Following Robert De Niro's exit, the cable network has brought in John Turturro…

Television

TV watch list, Tuesday, April 22: 'Glee,' 'Agents…

'Glee' Rachel makes her Broadway debut in "Funny Girl." Remember when she was just a high school drama nerd? FOX, 8PM 'Marvel's Agents of S.H.I.E.L.D.'…

The Word

Lindsay Lohan's big, drunk interview

Lindsay Lohan appears to be completely off the wagon now, if Kode magazine's chronicle of her trip to Coachella is any indication. According to the…

The Word

What we learned from the premiere of 'True…

Does watching someone's marriage implode make for great TV? The show runners at "True Tori" think Tori Spelling's heartbreak is hot stuff indeed.

NHL

Lundqvist, Rangers take control as Flyers falter in…

Rangers goalie Henrik Lundqvist turned away 31 Flyers shots to give the Blueshirts the series edge with a 4-1 victory Tuesday nigh

MLB

MLB Power Rankings: Brewers best in baseball, Dodgers,…

MLB Power Rankings: Brewers best in baseball, Dodgers, Cardinals, Yankees surge. The A's, Braves, Rangers, Giants and Rockies are also in the top 10.

NBA

Breaking down the Sixers top draft options

With the NBA Playoffs now in full force, there’s only one thing on the mind of Sixers fans at the moment -- the 2014 NBA Draft Lottery.

MLB

Metro one-on-one: Q&A with Phillies centerfielder Ben Revere

Charlie Manuel used to say that the Phillies go as Jimmy Rollins goes. Well, Ryne Sandberg might have a new Phillies catalyst, Ben Revere, in his midst.

Wellbeing

How to burn off all that Easter candy

Sorry to be a buzzkill, but you can't eat chocolate eggs and Jelly Bellys forever.

Food

Powdered alcohol: 5 things to know about 'Palcohol'

What's the deal with powdered alcohol? Here's what you need to know about Palcohol.

Travel

Travel hacks: 6 tips on living out of…

Lynne Martin shares her travel hacks on living out of just two suitcases.

Wellbeing

Tough Mudder pro gives tips on conquering a…

Learn hacks from head designer Nolan Kombol.