How Jimmy Kimmel earns nearly $2 million annually via YouTube

855dd9ab6c000692de441b4416fa162a

Nighttime talk show host Jimmy Kimmel is the latest mainstream performer who’s found it possible to make a mint without solely relying on traditional broadcasting and promotional channels.
His solution? YouTube.

Kimmel’s channel, called JimmyKimmelLive, features clips and recaps — typically running under five minutes each — from every episode of the comedian’s popular late-night talk show. Kimmel’s channel has more than 300,000 subscribers, and many of the videos have acquired millions of views on top of his substantial broadcast television audience on ABC.

It is YouTube’s 98th most-viewed partner channel of all-time, according to site information.

YouTube’s partnership program invites creators of extremely popular videos to monetize their uploads via ad-hosting or rentals while splitting the income with YouTube.

For Kimmel, the double-dipping is paying off — his YouTube channel generates between $1 million and $2 million annually, “a person close to the show” tells The Wall Street Journal.

But Kimmel is not the only star entertainer who has found that bypassing traditional broadcast and advertising revenue streams isn’t just for viral-video maniacs who edit away in their mothers’ basements.

In December, the comedian Louis CK offered his most recent stand-up performance video for download from his website for just $5. He skipped the costs of distribution, marketing and advertising, and lowered the incentive for fans to illegally download the video for free. He hauled in $1 million in just 12 days.

But you have to wonder whether his and Kimmel’s success will undermine their ability to turn the huge profits still best-enabled by mass-market consumption.

-Contributed by Mashable



News
Entertainment
Sports
Lifestyle
Local

MAP: New York City Street Closures August 22,…

The Percy Sutton Harlem 5K and NYC Family Health Walk-a-thon and Pakistan Day Parade and Fair will cause traffic delays and street closures in New York City this weekend. Plan…

International

U.N. nuclear inquiry on Iran seen making slow…

The U.N. nuclear watchdog appears to have made only limited progress so far in getting Iran to answer questions about its suspected atomic bomb research, diplomatic sources said on Friday,…

National

Violence-weary Missouri town sees second night of calm

By Nick Carey and Carey GillamFERGUSON Mo. (Reuters) - The violence-weary town of Ferguson, Missouri, saw a second straight evening of relative calm on Thursday…

National

Journalist James Foley's parents, after call with pope,…

The parents of James Foley, the American journalist killed by Islamic State militants in Iraq, on Friday called for prayer and support to free the remaining captives held by Islamic…

Television

Recap: 'The Knick,' Season 1, Episode 3, 'The…

The third episode of Steven Soderbergh's "The Knick" finds Dr. Thackery (Clive Owen) meeting an old flame and other characters embracing self-destruction.

Music

Webcast: Watch Polyphonic Spree live on Sunday Aug.…

Polyphonic Spree singer Tim DeLaughter sits with Metro Music Editor Pat Healy for a chat and then the big band performs live. It begins on Sunday at 9:30 pm

Movies

Matthew Weiner on directing 'Are You Here' and…

"Mad Men" creator Matthew Weiner discusses his movie "Are You Here," his history writing comedy and the tiny movie he directed in 1996 you can't see.

Movies

Michael Chiklis on his football past and 'When…

Michael Chiklis remembers playing football in high school and how that prepped him to play a coach in "When the Game Stands Tall."

NFL

3 things we learned about the Giants in…

The Giants claimed the Snoopy trophy in a battle of MetLife Stadium tenants Friday night. But more importantly, the offense finally showed some life in…

NFL

3 things we learned about the Jets in…

The Jets lost the Snoopy Bowl, 35-24, to the Giants, losing the trophy and local bragging rights.

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

Wellbeing

Asics is giving away free gear around NYC…

Asics wants to see you on the court - and in the stands for the U.S. Open, which begins Monday - by giving away free…

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…