STUDY: Women in red prove more attractive to men

Seeing red has never felt so good.

Never underestimate the power of a woman in red. A new study looks at what attracts men to women and proves that red really is the color of love.

Researchers at the University of Rochester conducted five psychological experiments and learned that red actually makes men feel more amorous towards women, but they don’t realize it’s because of the color.

Men who participated in the study looked at photographs of women framed by borders of different colors, including red. They were asked to judge how pretty they perceived the women to be. Later, they viewed images of women wearing red shirts and were asked how much money they’d be willing to spend on each woman if they were on a date with her.

Turns out, the women wearing red or framed in red came out on top. These women were:

– rated significantly more attractive

– rated more sexually desirable

– more likely to be asked to the prom

– more likely to be treated to an expensive date

However, the color red did not affect other factors the men were asked to comment on about the women, like likability, intelligence or kindness.

This study could very well be the only scientific document on the effects of color on behavior in relationships.

“Much is known about color physics and color physiology, but very little about color psychology,” said psychology professor Andrew Elliot, a researcher on the study. “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

Though society has deemed red the color of passion, the attraction to it might be more scientific. Primates offer a clear example — the females of some species will redden when nearing ovulation — sending the message that it’s mating time.

“Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red,” said the study’s authors. “As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.”

Yep, just confirming what we already knew.


News
Entertainment
Sports
Lifestyle
National

New statue of Penn State's Paterno set for…

By David DeKokHARRISBURG, Pennsylvania (Reuters) - Fundraising for a new statue depicting Joe Paterno "as the man he was and not Joe the football coach"…

National

On newly released tape, 'Squeaky' Fromme says was…

Manson Family member Squeaky Fromme told a mental health examiner in newly released interview the "X" she carved in her forehead was meant to separate her from "the system."

Local

New York-based Century 21 store coming to The…

The former Strawbridge & Clothier building will once again host a department store. City officials on Thursday announced New York-based Century 21 Department Stores will…

National

Electric Zoo tickets on sale Tuesday as festival…

Electric Zoo tickets go on sale Tuesday. The festival announced plans to amp up security after two attendees died last year from apparent drug overdoses.

Music

Championship of Collegiate a Cappella: Students who are…

Tickets to this Saturday’s International Championship of Collegiate a Cappella reportedly sold out within 11 hours of going on sale.

Music

M.I.A. talks 'Matangi,' divinity, spontaneity and holograms

"There’s pressure for me to become a theatrical production like 'Glee,' or something" says M.I.A., "It’s like, 'the pressure’s on, bitches.'"

Movies

Tribeca: 'Goodbye to All That' star Paul Schneider…

Paul Schneider talks about his new film "Goodbye to All That," not acting too much and how he'd rather indulge in simple pleasures than play the scene.

The Word

Taylor Swift battles paparazzi daily at Tribeca penthouse

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.

NBA

Jason Collins named to Time's 100 Most Influential…

Jason Collins was named to the list after coming out as the first openly gay player to appear in an NBA game.

MLB

The return of Cole Hamels brings optimism

Cole Hamels’ quality start Wednesday was a nice change of pace from his recent season debuts.

MLB

Tony Gwynn Jr. a nice surprise for Phillies

Tony Gwynn Jr. has been a plus in every way for the Phillies.

NFL

2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version

Food

Hai Street Kitchen opening in Rittenhouse May 22

Japanese cuisine will get a Chipotle-style twist at Hai Street Kitchen & Co., a new casual, quick-food restaurant opening near Rittenhouse Square on May 22.…

Parenting

New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.

Tech

From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.

Style

Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.