Sir Richard Branson joins Metro as guest editor

47ff96c7e0527b7a41d069206365e8f6

Metro US, the fourth-largest daily newspaper in the nation, announces that one of the world’s most legendary businessmen, Sir Richard Branson, will be the global guest editor today. Branson is the latest in Metro’s series of global guest editors, which has previously included pop superstar Lady Gaga and fashion icon Karl Lagerfeld.

“The Global Guest Editor provides a huge opportunity to Metro’s advertisers and partners,” says Yggers Mortensen, CEO and publisher of Metro US. “Through this unique event, we can deliver a massive reach and impact to our clients and provide an opportunity to communicate and interact with our highly interesting target group. Additionally, these events strengthen and sharpen our brand and show the power of our global presence.”

The Lady Gaga campaign reached an astonishing 800 million people, and the Karl Lagerfeld edition, campaign and surrounding PR reached more than 1 billion people; the same impact is expected with Branson’s special issue. The events were broadcast on most major news stations around the world in both previous cases.

Metro is the meeting point between readers and advertisers, and the Global Guest Editor initiative provides a unique opportunity for advertisers to receive the attention of millions of Metro readers and be associated with a true business and lifestyle mogul. It is a great opportunity for new brands to reach our global audience.

“We are honored to host such a prestigious, global figure, and fascinated to see what insight he can give,” says Metro US Editor-in-Chief Tony Metcalf. “He is one of the business icons of the late 20th century.”

Sir Richard Branson is the founder of Virgin Group, which has created more than 300 branded companies ranging from airlines, mobile, financial services, clean tech and space travel; it employs approximately 50,000 people in 30 countries with more than $21B in revenue. “SCREW NEWSPAPERS AS USUAL” is a continuation of the ideas he championed in his recent book, SCREW BUSINESS AS USUAL,” where he shares his and others’ exciting vision for doing business — a vision that turns capitalism on its head and shifts values from a solely profit focus to a focus on people, communities and the planet, along with profits.

As global guest editor, Branson will spend the day in the Metro US newsroom, where he will work with editors, guide the news coverage and comment on the day’s news for the edition along the theme of “Risky Business.” All content will run in Metro newspapers around the world.


News
Entertainment
Sports
Lifestyle
International

'Barack Obama cheats on Michelle' claims Japanese politician…

A senior Japanese politician has marred Barack Obama's official visit to Tokyo with bizarre claims that the President cheats on his wife Michelle. Kazuyuki Hamada,…

International

British Royal family devastated by freak NY death…

The British royals have been left devastated by the death of Mark Shand, younger brother of Camilla, Duchess of Cornwall, after a freak fall in…

Local

Philadelphia principal has President Obama's ear

The West Philadelphia head is gathering ideas to present to the White House.

Local

Neighbors testify at Overbrook roommate slaying trial

Neighbors and roommates were called to testify Wednesday in the trial of Renaldo Robichaw, 56, charged with murder for the death of roommate Albert Smith, 48.

Television

‘Survivor: Cagayan’ recap: Episode 9

It was only an hour-long episode, but there's a lot to cover this week. The drama of Survivor strikes again as the identity of the…

Television

TV watch list, Wednesday, April 23: 'Suburgatory,' 'Modern…

'Suburgatory' The men of "Suburgatory" go camping and Tessa mentors a social outcast in a Miss Chatswin contest, which brings her, once again, into conflict…

Movies

Latin culture highlighted at Filadelphia film fest

Get ready to have a “Bad Hair” day at the upcoming Filadelphia Latin American Film Festival. We mean that in the best possible way. The…

The Word

The best lines from Oprah's ex-stepmother's Daily Mail…

Oprah’s ex-stepmother, Barbara Winfrey, is out for revenge.

NFL

2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version

NFL

Eagles will spend Thanksgiving in Dallas, play four…

The Eagles have an impressive, challenging and exciting schedule in 2014.

NFL

NFL releases Eagles 2014 schedule

The Eagles have four primetime games, face the Cowboys on Thanksgiving and host the Seahawks in a dynamic, challenging and impressive schedule.

NHL

All signs suggest Steve Mason will start in…

Flyers head coach Craig Berube elected to put Steve Mason in net for the final minutes of Game 3.

Style

Pippa Middleton's Etsy pick: Golden Thread Jewelry

Get a look at the jewelry Pippa Middleton loves and find out how you can buy it too.

Parenting

What every parent needs to know to get…

Mom and author of "Small Talk," Tracey Blake, shares her five practical tips to help you develop your children's language skills.

Sex

Subway crush: Meet your soulmate on your commute

Read about a couple who has been 40 years after meeting on the train.

Tech

Happy birthday, Game Boy! The handheld console turns…

Nintendo's Game Boy turns 25 this week. To commemorate, we look at some of its better games, like "Tetris" and "The Legend of Zelda: Link’s Awakening."