Styleblaster: New website snaps photos, lets you rate Williamsburg street fashion

Street snapshots uploaded and ranked on Styleblaster.net.

Unsuspecting passersby on Bedford Avenue in Williamsburg are being photographed and instantly rated on their fashion sense via a website called Styleblaster.

The newly launched site is the brainchild of three friends, Jack Kalish, Jules Laplace and Mary Burford. They installed a motion-detecting camera near the exit of the L train on Bedford Avenue.

The moment a pedestrian cruises on by, the camera snaps a photo and instantly uploads it to the site, where style voyeurs can watch a live feed and rank the fashion savviness of the haphazard models by clicking a top hat icon, which emits a praise of “Stylin,” “Bangin,” or “tres Brooklyn.” There is no “dislike” feature, nor a place for users to leave comments, which could have potentially turned the site into a breeding ground of criticism.

“The last thing we want is a bundle of unfiltered id unleashed on these photos.  There’s enough hate and negativity in the world already, we don’t need anonymous people casting aspersions on everyday dress,” creator Jules Laplace told Metro. “That isn’t what Styleblaster is about.”

What made the creators choose Williamsburg (in case it isn’t obvious already)?

“The neighborhood is poised on the cusp of a new change as the repercussions of recent zoning changes, combined with inland condo construction, have literally paved the way for a new breed of stylish and sassy individuals,” they wrote on the site.

As for those who think the spy-cam effect is much too creepy, the team at Styleblaster just doesn’t see it that way.

“We believe this service fills a need for live fashion information, with a unique and unmatched vantage point on the hippest block in New York City,” the creators said. “It will quickly become a destination for New York City peacocks to traipse by and show off what makes the neighborhood hop.”

However, at least one NYC peacock has caught on to the project and decided to send a message of her disapproval. 




News
Entertainment
Sports
Lifestyle
National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Local

MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.

Local

De Blasio, Bratton defend city's efforts after Eric…

Mayor Bill de Blasio justified the city's response to the death of Eric Garner, a Staten Island man who died while in police custody earlier this month.

National

PHOTO: New Zealand Heral uses wrong image to…

The New Zealand Herald made a terrible mistake of using the wrong image to illustrate the tragic death of Staff Sergeant Guy Boyland – a New Zealand-born Israeli soldier who…

Movies

Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

MLB

Joe Torre: I'm in Hall of Fame because…

Joe Torre spent 18 years putting together a near Hall of Fame career as a player. But it was the 12 years he spent as…

Travel

Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.

Education

Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.