Ctrl Alt Design’s ‘Boston Love’ t-shirts are a stylish way to donate to Boston Marathon victims

tk tk

In the aftermath of the attack on the Boston Marathon last Monday many people – both in Boston and across the nation – were left with questions. What can we do to help those affected? What can we do to begin to ease the pain and loss caused by an event that we still do not – and may never – understand?

This drive to help – to combat the darkness with light – mobilized businesses and individuals alike to set up foundations, throw benefit shows and events, and donate what they could to the countless funds for the victims that sprang up in swift response to the visceral call to action the tragedy spurred. One such business is Ctrl Alt Design, a Boston-based creative agency that specializes in graphic design, branding, and experimental marketing. Robert McElaney – Ctrl Alt Design’s creative director – designed an image representing his love for Boston that became the logo for their line of “Boston Love” t-shirts, sold on their website for a limited time only.

The screen-printed tees (the design is printed on American Apparel or Bella cotton shirts) feature a simple yet evocative image of a large red heart, the top arcs of which form Boston’s skyline. Ctrl Art Design is donating all proceeds of the shirt’s sales to One Fund Boston, a non-profit organization set up by Massachusetts Governor Deval Patrick and Boston Mayor Thomas Menino to benefit those most affected by the attack.

“When the tragedy struck, witnessing all the pain and confusion, I felt compelled to create something to convey not only strength, but also compassion, something to bring people together,” said McElaney of the inspiration for his design. “While walking across the Mass Ave Bridge, and viewing the skyline, it hit me.”

As of 5 pm on Sunday, April 21 they’d already sold 267 t-shirts, raising roughly $2,400. It’s an impressive figure, one that speaks to the power of community in Boston, considering the fact that a brief post plugging the shirts appeared on Ctrl Alt Design’s website just two days earlier. McElaney said that the response has been overwhelming, so much so that they’ve extended their campaign through May 1. “We had a lot of people asking [me] to make sure they had the option [to buy] through the week, until they get paid,” he said. “Which somewhat blows my mind. Paycheck to paycheck and still wanting to give…Boston is awesome.”

The positive response to “Boston Love” reflects the anthem the city has adopted following the Marathon attack: ‘Boston Strong.’ “I moved to Boston in my early 20s from the suburbs, roughly 15 years ago. During that time, I’ve been lucky enough to meet a wide range of friends and acquaintances,” said McElaney. “Over time, some have moved out of state, some out of the country. When a tragedy like this strikes they all have responded with care, strength and support. Boston is what ties us all together. That’s what ‘Boston Strong’ means to me.”

“Boston Love” tees can be purchased at ctrla.lt/design or teespring.com for $18. All proceeds benefit onefundboston.org.



News
Entertainment
Sports
Lifestyle
Local

FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.

Local

Bronx cop saves baby who stopped breathing

A Bronx police officer is credited with saving the life of a 2-month-old baby who stopped breathing Tuesday morning. Police Officer Johnny Castillo, 38, was…

Local

Brewer celebrates Women's Equality Day with voter pledge

Manhattan Borough President Gale Brewer celebrated Women’s Equality Day Tuesday by pledging to register at least five women voters before the Oct. 10 deadline. Brewer…

Local

NYPD looking for lewd D train rider

The NYPD is enlisting the public’s help to find a man they say performed a lewd act on the D train Saturday evening. The incident…

Entertainment

QUIZ: How many English words do you actually…

Are you as smart as you say you are? Are you a word nerd? Take this quick vocabulary test to find out if you're a true wordsmith. Good luck.

Television

'Pretty Little Liars' recap: Season 5, Episode 12,…

If you've wondered whether Ali and Bethany knew each other, you got an answer tonight: Yes, and in a very tangled way. But many lingering…

Entertainment

Cymbals Eat Guitars Have Everything to 'LOSE'

At its most basic level, a rock band can be thought of as a family, a group of people selflessly devoted to a cause. When…

Entertainment

"Bachelor in Paradise" recap: Episode 4, 'Week Four'

Some things are hard to watch in a “Human Centipede” sort of way. Other things in an “American History X” sort of way. Does “Bachelor…

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

NFL

Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.

Sports

Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.

MLB

MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb

Wellbeing

Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…

Home

Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.

Travel

Most popular Labor Day weekend destinations

Priceline.com released its Top 20 destinations for the end of summer, including Labor Day weekend. If you’re heading to any of these spots, expect a…

Wellbeing

Working your way to type 2 diabetes: Job…

When it comes to type 2 diabetes, a stressful job can be as risky for your health as a bad diet and no exercise. A…

Comments

1

  1. I call bullshit. I know this kid, he’s an opportunist scumbag and he’s broke. I seriously doubt that he isn’t pocketing the money.