Kickstart like a pro

If you have a good idea and a better campaign, there’s money on Kickstarter for you.

Since its debut in 2009, online funding platform Kickstarter has been giving hope to budding entrepreneurs who are rich in ideas but short on money. But it’s not as simple as just asking people to fund your dream company, then sitting back as the money flows in.

In his new book, “The Kickstarter Handbook,” Don Steinberg talks to veterans of the crowd-funding process.

“That’s what I tried to put into the book: these real people’s experiences,” says Steinberg. “There isn’t really a formula. Generally speaking, it usually requires doing a lot of steps the right way, but plenty of campaigns succeed from one particular area — a really great video or an amazing product.”  
According to Steinberg, the real challenge isn’t so much taking off as it is staying afloat after securing your funds.

“Some of the successful campaigners have been surprised by how complex it can actually be afterwards,” he says. “Creative designers in Brooklyn and San Francisco are suddenly becoming large-scale manufacturers and learning a completely different part of the process.”

His ultimate advice for those starting a new business or launching a pet project on Kickstarter? “Think about what you’re doing apart from the money,” he advises. “Think through what your target market is.”


News
Entertainment
Sports
Lifestyle
National

Train selfie star who got kicked in the…

  A 22-year-old Canadian man who posted a video of himself getting kicked in the head by a train conductor is set to cash in…

National

Call of Duty hoaxer blamed for $100K SWAT…

A heavilly-armed SWAT team and an army of police officers stormed a Long Island home fearing a grisly double homicide – only to find it…

National

Minnie Driver tweets naked celebrity snap to 'shut…

Actress Minnie Driver has responded to bitchy critics who sniped about her bikini body by Tweeting a naked picture of herself. The 44-year-old star of…

National

American middle classes no longer world's richest (guess…

America's middle classes are no longer the richest in the world – having been overtaken in the wealth stakes by their Canadian counterparts. For almost…

Books

'#GIRLBOSS': Nasty Gal CEO shares unlikely success story

Nasty Gal CEO Sophia Amoruso shares her rags to riches, dumpster to Porsche tale in her new book "#GIRLBOSS."

Movies

App Appeal: Unf— Your Habitat is a sweary…

Guilt trip yourself into some spring cleaning with the app "Unf— Your Habitat," which uses swearing and some rudeness to get you to get your s— together.

Movies

Review: 'The Other Woman' needs to be angrier,…

Cameron Diaz, Leslie Mann and Kate Upton play women who team up to destroy the man they're all unwittingly sleeping with in "The Other Woman."

Going Out

Here's what to eat at East Passyunk's Flavors…

East Passyunk's flourishing food scene is never stagnant. If you've already bought your tickets, get a taste of the best dishes from every hot EP…

MLB

MLB Power Rankings: Brewers best in baseball, Dodgers,…

MLB Power Rankings: Brewers best in baseball, Dodgers, Cardinals, Yankees surge. The A's, Braves, Rangers, Giants and Rockies are also in the top 10.

NBA

Breaking down the Sixers top draft options

With the NBA Playoffs now in full force, there’s only one thing on the mind of Sixers fans at the moment -- the 2014 NBA Draft Lottery.

MLB

Metro one-on-one: Q&A with Phillies centerfielder Ben Revere

Charlie Manuel used to say that the Phillies go as Jimmy Rollins goes. Well, Ryne Sandberg might have a new Phillies catalyst, Ben Revere, in his midst.

Sports

2014 Boston Marathon results: American Meb Keflezighi wins…

2014 Boston Marathon results: American Meb Keflezighi wins men's race

Education

The benefits and challenges of intensive summer programs

Get the facts on taking an advanced college course.

Wellbeing

Why you need a facial

What can a facial do for your face that a washcloth and soap can’t?

Wellbeing

You can have your healthy snacks delivered

To take the guesswork out of procuring snacks good for you and your family, check out one of these companies.

Wellbeing

Jillian Michaels wants to ‘Maximize Your Life’

The fitness star returns for her second “Maximize Your Life Tour.”