Companies that pay for your passion

The Internet has long been an incubator for brilliant ideas where entire industries have been revolutionized. With celebrities receiving overwhelming support for their passion projects, major companies are trying to capture some of that buzz by launching campaigns to give creative minds the capital to have their dreams come to life.

American Express #PassionProject 

Every new promotion has a hashtag these days. Here it make sense, since American Express is looking to generate social media excitement through a newly-launched YouTube channel that lets users to upload a video detailing the projects that are close to their hearts. Until the end of the year, American Express will select ten winners to receive a $2,000 award that will help them start their passion projects. To get the YouTube channel off the ground, American Express has enlisted Scott Harrison, founder of charity: water, and Rebecca Lando, the author of The Working Class Foodies, to create the first videos on the channel — showcasing how their projects changed the game.

Scion Motivate

We don’t usually associate car companies with entrepreneurial contests, but Scion stepped up with an offer that young idealists couldn’t afford to pass up. In March, the company invited 50 entrepreneurs to Los Angles for its Motivate event. Ten winners took home one year of professional mentoring, $10,000 t0 go to the project and a brand-new Scion. Not a bad first company car.

Among the projects funded: a hiking gear company, a theater company specializing in oversized masks and a Nashville music company that provides youth musicians free access to instruments.

Pepsi Refresh Project

Back before the crowdfunding boom took off, way back in 2010, Pepsi set out to fund thousands of projects by allowing people to vote online for the best ideas. Coke drinkers might not have noticed the massive advertising effort Pepsi put forth, and despite the company canning the project, it was successful in funding a number of green initiatives – proving that soda isn’t all that bad for you.

Follow Chris Longo on Twitter @east_coastbias



News
Entertainment
Sports
Lifestyle
Local

Newest java joint in bastion of hipness is…

Little may represent the change the neighborhood is undergoing right now like the arrival of the first Starbucks. The chain which is ubiquitous in Manhattan, opened a Williamsburg store at…

National

Black and white are the new orange at…

By Brendan O'Brien(Reuters) - Black and white are the new orange in a Michigan county where the sheriff has made a wardrobe change for jail…

National

Traps set after reports of giant snake on…

New Jersey animal control workers have set traps to snare a reported 20-foot-long serpent slithering through the waters of Lake Hopatcong.

Local

NYPD: Stroller carrying 2-year-old rolls onto Queens subway…

A 2-year-old girl in a stroller rolled onto subway tracks in Queens on Monday morning, police said.

Entertainment

‘The Leftovers’ recap: Season 1, Episode 4, ‘B.J.…

Last week’s episode of “The Leftovers” was apparently a fluke, because this week’s episode returns to focusing on the Garveys and it is so boring.…

Movies

Interview: Luc Besson says 'Lucy' is very different…

Filmmaker Luc Besson talks about his new film "Lucy," how it's different than "Limitless" and his crazy first conversation with Egyptian actor Amr Waked.

Music

Weezer releases first new song since 2010

Weezer releases "Back to the Shack," their first new song in almost six years.

Movies

Benedict Cumberbatch plays a different kind of genius…

The man known worldwide for his portrayal of London's eccentric private detective Sherlock Holmes is trading his Belstaff coat for tweed this fall. Benedict Cumberbatch…

NFL

'Vicktory dogs' travel road to rehabilitation seven years…

Of the dozens of dogs groomed by Bad Newz Kennels, 48 were rescued and 22 of the pit bull terriers have emerged at Best Friends Animal Society.

MLB

Yankees looking at trade for Cliff Lee, according…

Yankees looking at trade for Cliff Lee, according to report

NFL

Giants lineman Chris Snee to retire: Reports

The Giants report to training camp on Tuesday, but Chris Snee may not be there when they do.

NBA

Carmelo Anthony talks about his charity work in…

As he is used to doing every year, NBA All-Star Carmelo Anthony is going to visit Puerto Rico to do work for his foundation.

Tech

RocketSkates let users roll with a motor

Los Angeles company Acton has raised funds on Kickstarter to roll out a nifty alternative – motor-powered "RocketSkates."

Tech

Knicks star Carmelo Anthony becomes a tech entrepreneur

He's been an All-Star, an Olympian, and a celebrity spokesperson. Now NBA player Carmelo Anthony is adding the position "tech entrepreneur" to his resume. Along…

Tech

Ulises 1 is the world's first singing satellite

A group of artists and engineers in Mexico have unveiled Ulises 1, the world's first opera-singing satellite.

Home

Wallscape on a budget

Skip the wallpaper and ombre an accent wall instead.