Horsemeat scandal inspires vegetarian takeover

Credit: Metro World News
Credit: Metro World News

Visitors to UK supermarkets are being confronted by a strange beast with the head of a horse and the body of a cow. “If You Wouldn’t Eat a Horse, Why Eat a Cow? Go Vegan,” the beast challenges, and the same messages are appearing on billboards across the country.

This campaign from animal activists PETA seeks to take advantage of the horsemeat scandal engulfing Europe. Traces of the meat have been found in products in 16 European countries and has panicked buyers.

6% of British people know someone who has turned vegetarian since the scandal broke in January, according to a consumer poll Monday. An Irish poll found 5% had refused to buy meat themselves. By contrast, health food stores have reported a 50% increase in sales of meat substitutes.

“It’s a great opportunity,” Ben Martin, campaigner at Animal Aid, told Metro. “Our ‘Go vegetarian’ month in March will urge people to quit meat as the only guarantee of avoiding contamination.”

Activists hope that new scrutiny of supply chains, with graphic films from abattoirs broadcast, will impact on consumers. “We have known about these industry practices for years but people turned a blind eye,” said Justin Kerswell, campaigns manager for vegan group Viva! “Now that people see their trust is abused, it forces them to question their habits.”

The following weeks will see undercover filming in slaughterhouses and public information campaigns as activists seize the moment. They are already seeing success with Viva! reporting a 50% increase in requests for vegan starter packs. Celebrity supporters are also weighing in, with singer Morrissey forcing all non-vegetarian vendors to shut down at a Los Angeles concert venue.

The campaign is supported by the UN Environment Programme (UNEP), which reported Monday that Europeans consume 70% too much protein from animals and recommended they halve consumption.

UNEP’s report author Mark Sutton, who invented the word ‘demitarian’, told Metro the supply chain is “unsustainable” and causes air pollution and climate change in addition to health problems. “I hope the governments of Europe will make this a really big issue in the next decade,” said Sutton, who also called for a “new cultural attitude from consumers. Meat could become like smoking.”



News
Entertainment
Sports
Lifestyle
Local

Drive charged in fatal hit and run, police…

The NYPD has arrested a man they say is responsible for a fatal hit and run in Manhattan last weekend. Doohee Cho, 33, was hit…

Local

Mayor de Blasio raises minimum wage for some…

Mayor Bill de Blasio signed an executive order Tuesday morning that will raise the minimum wage for workers employed by private companies that receive more…

National

3 myths about the working poor

Linda Tirado works to debunk some common stereotypes about the working poor in her new book, "Hand to Mouth."

Money

Lawsuit funding advances: friend or foe?

Reporter was commissioned to write this in-depth article Many plaintiffs awaiting resolution of their lawsuit or legal claim often find themselves in a tricky financial…

Going Out

Which NYC restaurant lost its three-star Michelin rating?

A record 73 restaurants in New York City collected coveted Michelin stars on Tuesday as a mix of trendy spots and fine-dining stalwarts underscored the…

Entertainment

Interview: Metro chats with filmmaker Meir Kalmanson, man…

A New York filmmaker hands out smiles to its residents.

Television

TV watch list, Tuesday, Sept. 30: 'Selfie,' 'Utopia'…

'Selfie' This modern day take on the "My Fair Lady" story stars John Cho in the Henry Higgins role. Perhaps instead of "the rain in…

Music

Can't-miss weekend events continue to attract the masses

Reporter was commissioned to write this in-depth article Earlier this summer, the Firefly Music Festival drew crowds of tens of thousands of people to Dover, Delaware.…

MLB

Mets 2014 report card

The Mets wrapped up their eight straight season without a playoff appearance last weekend. Needless to say, they fell a bit short of general manager…

NFL

NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb

NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb

NFL

Ryan Quigley making a big impact for Jets…

Ryan Quigley, now in his second year as the Jets punter, had an exceptional afternoon with six punts for an average of 51.7 yards per punt.

NFL

3 positives to take from Jets loss to…

The Jets suffered another loss Sunday — 24-17 to the Lions — but the reason why it hurts so much for Jets fans is that…

Style

Products that support breast cancer awareness and research

Asics GT-1000, $100 Asics’ third pink collection in collaboration with Christina Applegate’s Right Action for Women includes this pink-accented version of its best-selling GT-1000 3…

Wellbeing

Dr. Marisa Weiss: Where we stand on breast…

As an oncologist and a survivor herself, Dr. Marisa Weiss knows the urgency felt by those diagnosed with breast cancer. Genetic testing has accelerated the…

Wellbeing

Bees' stingers hold new hope for cancer cure

A promising new lead in the search for a cancer cure has turned up in a place that most people naturally avoid. A team from…

Home

Emily Henderson on small space design

Design expert Emily Henderson shows us how to upgrade our cramped quarters.