Kraft Velveeta is having a rough few weeks

Velveeta
The past few weeks have been rough for Kraft Velveeta.
Credit: Flickr / Chicksandqueso

Kraft Velveeta can’t catch a break these days. Though it should be the best time of the year for the cheese product as the Super Bowl approaches, just a few weeks ago, the company announced that it was experiencing a shortage, writing on its Tumblr:

“While the current Cheesepocalypse is a difficult time for our great nation, we are incredibly humbled and appreciative of the outpouring of love and support for the Liquid Gold of Velveeta. As you have likely seen or heard by now on social networks and major media outlets, there is currently limited availability of some Velveeta products in many stores nationwide. We want you to hear directly from us that it’s true–we are experiencing a temporary scarcity of our nation’s most precious commodity: Liquid Gold. But please know that we are working tirelessly to get more Velveeta on store shelves as soon as possible and that this was in no way a ‘publicity stunt.’ We always want Velveeta where it belongs – in your hands, in your homes and in your stomachs.

“Stick with us in the coming weeks, because we want to make it up to you – and we will.”

Unfortunately, Velveeta has hit yet another road bump. The AP reports that about 1.77 million pounds of Kraft Velveeta Cheesy Skillets Singles Ultimate Cheeseburger Mac are being recalled because they contain soy products that are not listed on the labels. This is a problem for people who suffer from soy allergies. No other Velveeta products are being recalled, so your queso for the Super Bowl is safe.

If you can get your hands on Velveeta, that is. A Kraft spokesperson told Ad Age: “Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks.” Moore said the shortage was a result of the high demand during football season.

Need your queso? Here’s a tip: Try real cheese.



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