Joseph Joseph: Adding fun and color to your kitchen

Richard Joseph

Chances are, the colorful chopping boards and bright salad bowls that jump out at you from aisles of boring steel home products are courtesy of Joseph Joseph.

“We understood that you need functional products, but you got to make them look cool because functional products usually look awful,” says Richard Joseph, who along with his twin brother, Antony, launched a line of stylish, award-winning kitchenware in 2003. And though their products are sleek and smart (just check out their Elevate tools, below right, to see what we mean) they’re affordable enough for young pseudo-cooks like you.

“We cook, but [we] like casual cooking. We love to entertain, and we don’t take cooking too seriously,” says Joseph. “So we want our products to be durable  and fun. Our products are much more about allowing people to have [a good time] with their cooking.”

Five products in his kitchen

1. “The idea is that you can chop on this cutting board that has a handle. When you squeeze the handle, it turns into a chute and then you can pour the food on your board directly into a pot.” Joseph Joseph Chop2Pot, $16,

2. “You know we drink a lot of tea in the U.K., so a kettle is an important piece of kitchen equipment. I like Michael Graves’ Whistling Bird Kettle. When the water boils it whistles a chime, like a bird.” Alessi Michael Graves Whistling Bird Kettle, $175,

3. “These are classic French kitchen knives. I think the design is iconic. They’re stunningly beautiful; and when you hold one, it’s very well-balanced, which is very important.” Sabatier cooking knife, $46,

4. “Initially, we were designing for small kitchens where you have small, square sinks. So we maximized the size of the strain of the colander by making it square. Also, the design of the handle is very ergonomic and easy to use. I have it in lime green. I love lime green in my kitchen.” Joseph Joseph Square Colander, $8,

5. “Microplane uses a particular type of metal on their graters and it’s amazing. It is really sharp and does really fine grates. They are so superior to others on the market.” Microplane Artisan series grater, $10,

Their most popular products

“Our range of kitchenware called Elevate, which are tools with elevated heads, so they don’t come into contact with the table or surfaces, making them hygienic. When you put them down, they are always elevated off the table.”


Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.


Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.


OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…


Oval oasis: Summer of fun kicks off this…

A bold partnership between the Fairmount Park Conservancy and the city's Parks and Recreation Department is kicking off this weekend with family activities re-activating this unused public space.


Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."


'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…


Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.


Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.


Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.


Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.


VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.


#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.


Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.


Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.