H&M launches home line in the US
H&M knows you care about swapping out those summery sheer curtains for cozy new ones just as much as you care about scoring the perfect moto jacket for fall — but that you don’t want to spend $100 a panel.
The Swedish retailer recently launched H&M home, a line of on-trend textiles and decor that was previously available only in Europe.
Now on www.hm.com — that’s right, the fast-fashion brand finally has e-commerce up and running — you can find chic home essentials, including throws, pillows, bed sheets and shower curtains — all in a variety of styles. There are Baroque designs, lace and florals for the Bohemians — including one chic French-inspired storage basket that we’ve got our eye on — plus digital prints and animal graphics for those who prefer modern flare. If earthy is more your thing, there’s plenty of warm Navajo patterns. The best part: The pieces range from $3.95 to $34.95. Time for a home makeover? We think so.