Mara Hoffman creates line for J.Crew’s Crewcuts

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Mara Hoffman Ganesh rash guard, $84

Hippy-chic parents, get ready to bend the rules and splurge on Mara Hoffman’s new collection for kids.  The designer, know for her vivid tribal prints and colorful kaftans, recently debuted a line of bridal gowns perfect for the gal who would prefer to say her “I dos” in Tulum or in the desert somewhere. And now she has a new collection for say, the flower girls in said bohemian wedding.

Hoffman partnered with J.Crew’s kids division, Crewcuts, to create colorful, bold ensembles for the little ones based on “the mythology and mysticism of India.” This translates to a hot pink rash guard with navy Ganesh, printed tunic tops with tigers and lotus flowers, of course, some of her signature vivid swimsuits. The collections retail from $68-$122 and is available on starting today and on in March.

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Mara Hoffman tiger poncho($74) and pants ($74)


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Mara Hoffman Ananda bikini $100


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