Chris Pine-fronted Armani fragrance due out this month
Ten years after the launch of Armani Code, the Italian luxury brand has presented a new variation on this sophisticated classic, with its woody accords enhanced by notes of citrus and cool mint. Armani Code Ice will begin arriving in stores on April 15.
Developed by master perfumer Alberto Morillas, the fresh new fragrance stands out for its lemon notes, combined with clary sage and tonka bean. Extracts of Grasse peppermint provide icy freshness.
The flacon maintains its original shape but has taken on a steel grey color, reflecting the fresh and cool character of the scent.
As announced in February, actor Chris Pine (“Star Trek,” “The Ryan Initiative”) is the face of the new men’s fragrance. The 33-year-old actor will star in a campaign shot in Los Angeles by Andrew Dominik.
The Armani Code Ice eau de toilette will be available from April 15. Price: $99.