Movember returns for its 10th year

Hedstrom Credit: Provided
Hedstrom is Movember’s U.S. county director.
Credit: Provided

Movember celebrates its tenth anniversary this fall. That’s ten years spent raising funds and awareness of prostate and testicular cancer, along with highlighting men’s health in general. Since its beginnings in Australia, this annual campaign spread worldwide to become the world’s largest non-government funded organization donating to prostate cancer research.

“Last year, we eclipsed our goal of 1 million participants worldwide and raised over $147 million,” says Mark Hedstrom, country director for the U.S.

Movember is a simple, fun effort that works like this: Participants register online and sign up sponsors. Then, on Nov. 1, the Movember men shave their faces clean and for the rest of the month grow a mustache. In Australia, the nickname for a mustache (or moustache, as it is spelt there) is a mo’.

Despite the millions Movember puts into research, Hedstrom says an equally important goal of the campaign is having men take control of their health.

“We want men to think November, then Movember, and then think about getting a health check and telling other men to get a check up,” says Hedstrom. “We want men to be reminded by Movember to make a year-long commitment to their health.”

This year, there’s a new approach.

“In our tenth campaign, we’ve introduced a new theme: Generation Moustache,” says Hedstrom. “It’s been 10 years and there’s a generation of men who have grown with us. We call them Gen-Mo. My father hadn’t had a mustache since the 1970s, but he came on board for Movember.”

An age range does not define Gen-Mo, though. “This is sons, fathers, and grandfathers all in a conversation about their health.”

New initiatives

This year, Movember has two new initiatives:

Move: “We’ve shortened ‘Movember’ to ‘Move,’” says Hedstrom. “Sitting is the new smoking, so we encourage men to get up and move — to walk upstairs instead of taking the elevator; walk short distances instead of taking the car. Get out and be active.”

Mo-Rated Barber: “Men aren’t generally comfortable talking about health, but one place they are is a barbershop. A study of New York barbershops where blood pressure units were installed found that men started getting their blood pressure checked. We want men to go to the barbershop and say, ‘Hey, when did you last get a prostate check-up?’”

On Oct. 29, Gillette is hosting a pre-Movember shave-down at Gillette Stadium with six New England athletes participating in Movember — Patriots players Danny Amendola, Matthew Slater and Nate Solder, and Revolution players Kevin Alston, Diego Fagundez and Chris Tierney — who are raising money for Movember’s Team Gillette.



News
Entertainment
Sports
Lifestyle
Local

MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…

Local

NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…

Local

Bushwick community space offers activists a place to…

A new Bushwick community space offers community activists to meet, create, learn and throw back a few cold ones. MayDay, located 214 Starr Street in Bushwick,…

Local

Activists gearing up for Sunday's "historic" People's Climate…

If all goes according to plan, more than 100,000 people will gather near Central Park West on Sunday morning and march through midtown to raise…

Movies

Kevin Smith makes peace with the Internet

I was thinking about Ain't It Cool News and Harry Knowles last night, wondering if anyone from Ain't It Cool had reviewed my new movie…

Movies

Art imitates life in 'Swim Little Fish Swim'

There's a certain comfort to be taken in finding that young artists are still moving to New York and trying to make it — and…

Movies

Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.

Music

Esperanza Spalding and a being called Emily get…

Esperanza Spalding is about to spiral off in a brand new direction that may or may include an alter ego named Emily.

NFL

Oday Aboushi ready for increased role, and to…

Oday Aboushi might feel comfortable enough to engage in some trash talk the next time he is on the field.

NFL

Giants vs. Texans: 3 things to watch

The Giants host the surprising Texans (2-0) in what may already be a must-win game for Big Blue.

NFL

Eric Decker misses practice again, could miss Monday

Jets wide receiver Eric Decker missed practice Thursday as he continues to rehab a hamstring injury suffered last Sunday.

MLB

Derek Jeter still focused on baseball as final…

Derek Jeter has effectively hid his emotions for 20 years in the Bronx.

Parenting

A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.

Style

3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.

Sex

Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…

Sex

Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…