The oldest and largest indoor flower show in the world is seeking to grow into the 21st century with a Hawaiian theme, a smartphone app and digital graphics incorporated into themed floral exhibits.
“This is not your grandmother’s Flower Show,” a release from the Pennsylvania Horticultural Society said yesterday of the 2012 Philadelphia International Flower Show, which held a preview at the Comcast Center.
“Whether you’re a Show veteran or a first-timer, you’ve never seen a Flower Show like this,” said PHS President Drew Becher.
The Show will be working with the Hawaii Tourism Authority to showcase native plants and crafts, floral volcanoes, surf shacks, lei-making demonstrations and hula and fire dancing performances.
Aimed at attracting younger people, it will also include a “man cave” and themed nights, including LGBT Night, Wedding Wednesday and Girls’ Night Out. The Show will be held at the Pennsylvania Convention Center from March 4-11.