VIDEO: Super Bowl ad by Menino’s coalition targets NRA comments

Amid the dozens of salacious and humorous advertisements hawking everything from soda to cars that aired during last night’s Super Bowl there was a somber and controversial ad that was brought to you in part by Mayor Thomas Menino.
A national coalition of mayors co-chaired by Menino that is pushing for stricter gun laws bought coveted air time during last night’s game to run an ad that takes aim at the National Rifle Association.
The spot was made to highlight contrasting statements made by NRA Executive Vice President Wayne LaPierre who on “Fox News Sunday” yesterday said that universal background checks on people buying guns wouldn’t work.
The ad features a 1999 clip of LaPierre testifying before Congress and saying that the NRA supported “No loopholes anywhere. For anyone.”
Menino’s group, Mayors Against Illegal Guns, has been pushing for certain bans and tighter control on guns, including background checks for anyone who buys a firearm.
“Background checks are the best way to stop dangerous people from getting their hands on guns – that is why they have overwhelming support from Americans and even gun owners,” Menino said in a statement. “The only people who don’t agree are the leaders of the National Rifle Association. We can’t let them get in the way of this sensible reform – and that’s why we’re demanding that Congress take action and pass a background check bill that will make our neighborhoods safer.”
Menino co-chairs the coalition of nearly 1,000 mayors with New York City Mayor Michael Bloomberg.
Last week Menino was joined by dozens of Massachusetts mayors who supported the call for gun law reform and also recorded a public service announcement on the issue that will air at a later time.

 

Commercial cost

Super Bowl ads are notoriously expensive because of the large television audience the event attracts. Some news agencies reported that the cost for a 30-second national spot this year was between $3 million and $4 million.
The coalition’s ad was scheduled to air in the Washington, D.C. market in the third quarter break coming out of halftime.
A spokeswoman for Menino said the coalition doesn’t confirm exact spending, but said the ad’s cost was six figures.

The ad

The Mayors Against Illegal Guns was was a 30-second spot.

  • It featured pictures of children and a soft, piano version of “America the Beautiful” playing in the background.
  • A clip of LaPierre testifying in 1999 shows him explaining that “We think it’s reasonable to provide mandatory, instant criminal background checks for every sale at every gun show. No loopholes anywhere. For anyone.”
  • The narrator sounded like a child and said “America can do this. For us.”

Michael Naughton


News
Entertainment
Sports
Lifestyle
National

New statue of Penn State's Paterno set for…

By David DeKokHARRISBURG, Pennsylvania (Reuters) - Fundraising for a new statue depicting Joe Paterno "as the man he was and not Joe the football coach"…

National

On newly released tape, 'Squeaky' Fromme says was…

Manson Family member Squeaky Fromme told a mental health examiner in newly released interview the "X" she carved in her forehead was meant to separate her from "the system."

Local

New York-based Century 21 store coming to The…

The former Strawbridge & Clothier building will once again host a department store. City officials on Thursday announced New York-based Century 21 Department Stores will…

National

Electric Zoo tickets on sale Tuesday as festival…

Electric Zoo tickets go on sale Tuesday. The festival announced plans to amp up security after two attendees died last year from apparent drug overdoses.

Movies

Tribeca: 'Goodbye to All That' star Paul Schneider…

Paul Schneider talks about his new film "Goodbye to All That," not acting too much and how he'd rather indulge in simple pleasures than play the scene.

The Word

Taylor Swift battles paparazzi daily at Tribeca penthouse

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.

Movies

Tribeca: Nikki Reed on going funny for a…

"Intramural" star Nikki Reed talks about being the straight person in a broad comedy, spending time in Austin and how "Thirteen" was a "miracle."

Movies

Interview: 'The Quiet Ones' star Sam Claflin on…

"Hunger Games" co-star Sam Claflin talks about his new horror film "The Quiet Ones," plus how technology connects him with fans.

NBA

Jason Collins named to Time's 100 Most Influential…

Jason Collins was named to the list after coming out as the first openly gay player to appear in an NBA game.

MLB

The return of Cole Hamels brings optimism

Cole Hamels’ quality start Wednesday was a nice change of pace from his recent season debuts.

MLB

Tony Gwynn Jr. a nice surprise for Phillies

Tony Gwynn Jr. has been a plus in every way for the Phillies.

NFL

2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version

Food

Hai Street Kitchen opening in Rittenhouse May 22

Japanese cuisine will get a Chipotle-style twist at Hai Street Kitchen & Co., a new casual, quick-food restaurant opening near Rittenhouse Square on May 22.…

Parenting

New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.

Tech

From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.

Style

Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.