Easter Bunny apologizes to Tom Brady, the nation for handing out unhealthy candy

Tom Brady and a shameful Easter Bunny. Photo Credit: Unreal.
Tom Brady and a shameful Easter Bunny. Photo Credit: Unreal.

A junk food peddling Easter Bunny is apparently sorry for the millions of sweet yet unhealthy treats he’s shelled out to children over the years, so he’s putting his cotton tail between his legs and setting off on a national apology tour.

Boston-based “unjunked food” company Unreal, which produces candy made from what it describes as “real ingredients,” is sponsoring The 2013 Easter Bunny Apology Tour and encouraging people to ditch the corn syrup, chemicals, and preservatives in favor of healthier treats.

And while Cadbury Creme Eggs and Peeps have long been a staple of traditional Easter baskets, Unreal’s Sixteen-year-old founder, Nicky Bronner, said he thinks people will be on board with more nutritious candy this Easter.

“I personally believe that taste comes first and health second. I think our candy tastes better than traditional candy,” said Bronner, who founded Unreal at the age of 13 after researching the ingredients of his Halloween candy.

Jillian Michaels is the official trainer of Unreal Candy's Easter Bunny Apology Tour.  (PRNewsFoto/UNREAL)
Jillian Michaels is the official trainer of Unreal Candy’s Easter Bunny Apology Tour. (PRNewsFoto/UNREAL)

SorryBunny.com is written from the perspective of the remorseful rabbit, who said he plans to hop around the nation and dole out Unreal candy. The bunny is expected to stop by Boston next week, according to a spokesperson.

An apology letter “written by the Easter Bunny” and posted on the campaign’s website says: “For years, I have been hopping around giving out candy, and I never read the labels. Well, recently I did, and it made my fur stand straight up. I have been a bad, bad bunny.”

The Sorry Bunny campaign has garnered celebrity support from New England Patriots Quarterback Tom Brady, as well as Jillian Michaels and John Legend, all of whom are featured in videos on SorryBunny.com.

The Easter Bunny “issued the following letter” today from “his personal rabbit hole:”

I am so very sorry.

For years, I have been hopping around giving out candy, and I never read the labels.

Well, recently I did, and it made my fur stand straight up.

I have been a bad, bad bunny.

Luckily, I found this little company, UNREAL®, that makes candy from all real stuff. It’s the best candy I ever tasted!

I really think you’re going to love it.

Let me know. I’m all ears.

Most sincerely,

The Easter Bunny

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS

 



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

NBA

NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…

NFL

Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.