City Council passes bill to allow advertising on municipal property, officials hope it sticks

City Council President Darrell Clarke. Rikard Larma/METRO
City Council President Darrell Clarke. Rikard Larma/METRO

City Council passed a bill this morning which would pave the way for advertisements to be added on municipal buildings and vehicles, officials are hoping.

Council members OK’d zoning changes to allow advertisements on city-owned real estate.

Council President Darrell Clarke said he heard the city will send out requests for proposals next week.

“I got word, although informally, that there will be an RFP going out within the next week or two for vehicles,” Council President Darrell Clarke said this morning.

He said municipal vehicles would be the most lucrative opportunity for advertising, and if they are contracted, then ads can and should get up relatively soon.

“I would love to see these trash trucks with trash bag wraps on them,” he said.

Mayor Michael Nutter still needs to give his blessing. City  Council has to authorize any contracts, “But at the end of the day it’s up to the administration to implement that particular program,” Clarke said.

Against calls that City Council would delay implementation of the advertising program by passing the zoning bill today, Clarke said: “This is an administration that has delayed the program for a year and a half. So, it kind of speaks for itself.”

Clarke said he’s not sure exactly how much money the advertising would raise.

“You talk to different  potential vendors and they talk anywhere upwards of $10-$20-$30 million it all depends on, one, the amount of  municipal property that you make available, two, the level of the contract that you let and then how you want to go about it,” he said.

Clarke said he’s not confident the bill is a done deal until he sees the ads around town.

“I just like to see us get the RFP out, get the contract done, and start bringing in some much needed revenue,” Clarke said.



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…