Metro dominates as the most-read free newspaper in the Big Apple
Metro has gained nearly 100,000 daily readers in the last year as well as strengthened its grip as the most read free daily newspaper in New York, according to new figures that were just released.
The market research company Scarborough said Metro reached an all-time record of 733,311 people over the age of 18 in the New York area, a whooping 15 percent increase to the same period in 2012. Every week, Metro reaches over 1.5 million adults in New York in print and online – that’s 124,000 more than its competitor amNewYork.
“Thanks to our readers for making us the most popular free newspaper in New York”, Yggers Mortensen, Metro US Publisher and CEO said, “we continue to grow, innovate and find new ways to engage New Yorkers and deliver impact to advertisers both in print and online.”
Metro’s success can be attributed to 400 new newspaper boxes throughout the city as well as a concentrated focus on a re-launched website, metro.us, a redesign of the print edition and interactive features such as Blippar, a new augmented reality app.
The Scarborough data also shows that Metro has the highest proportion of adults between 18-49 years old, a demographic regarded as highly desirable by advertisers. In addition, the data says that 76 percent of readers are employed and that 1 in 10 are planning to buy a house or condo this year.
FUN FACTS ABOUT METRO READERS
1 in 5 plan to look for a new job this year
1 in 20 plan to get married this year.
25% belong to a gym/fitness club
67% own a smartphone
Your favorite beers are Corona, Bud Light and Heineken.
29% drank vodka in the past month, compared to 11% which drank tequila.
39% attended a professional sports event in the last year
18% went to a Yankees game vs. 15% went to a Mets game
33%watched live theater in the past year
29% plan a trip outside of the United States this year
Metro readers spend $2,367 on vacation on average
45 percent visited a casino in the last year.
Source: Scarborough R1 2013