Metro dominates as the most-read free newspaper in the Big Apple

METROreaders
Metro has reached an all-time record of 733,311 people over the age of 18 in the New York area. Credit: Cynthia M. Reed

 

Metro has gained nearly 100,000 daily readers in the last year as well as strengthened its grip as the most read free daily newspaper in New York, according to new figures that were just released.

The market research company Scarborough said Metro reached an all-time record of 733,311 people over the age of 18 in the New York area, a whooping 15 percent increase to the same period in 2012. Every week, Metro reaches over 1.5 million adults in New York in print and online – that’s 124,000 more than its competitor amNewYork.

“Thanks to our readers for making us the most popular free newspaper in New York”, Yggers Mortensen, Metro US Publisher and CEO said, “we continue to grow, innovate and find new ways to engage New Yorkers and deliver impact to advertisers both in print and online.”

Metro’s success can be attributed to 400 new newspaper boxes throughout the city as well as a concentrated focus on a re-launched website, metro.us, a redesign of the print edition and interactive features such as Blippar, a new augmented reality app.

The Scarborough data also shows that Metro has the highest proportion of adults between 18-49 years old, a demographic regarded as highly desirable by advertisers. In addition, the data says that 76 percent of readers are employed and that 1 in 10 are planning to buy a house or condo this year.

 

FUN FACTS ABOUT METRO READERS

 

1 in 5 plan to look for a new job this year

1 in 20 plan to get married this year.

25% belong to a gym/fitness club

67% own a smartphone

Your favorite beers are Corona, Bud Light and Heineken.

29% drank vodka in the past month, compared to 11%  which drank tequila.

39% attended a professional sports event in the last year

18% went to a Yankees game vs. 15% went to a Mets game

33%watched live theater in the past year

29% plan a trip outside of the United States this year

Metro readers spend $2,367 on vacation on average

45 percent visited a casino in the last year.

 

Source: Scarborough R1 2013

 


News
Entertainment
Sports
Lifestyle
International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

Local

Oval oasis: Summer of fun kicks off this…

A bold partnership between the Fairmount Park Conservancy and the city's Parks and Recreation Department is kicking off this weekend with family activities re-activating this unused public space.

Local

African couple claiming misidentification in robbery case to…

At a bail hearing today for Vickson and Lorfu Korlewala, charged in the robbery of an 80-year-old woman, bail was reduced from $1 million total to $500,000.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

NBA

Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.

NBA

Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.