Brits take offense with Ikea garden gnome ad

 

Has anyone else noticed a trend of offensive advertisements? There was the Hyndai commercial. Then there was that Mountain Dew commercial.

You can now add Ikea to the list.

Brits are taking offense with a recent Ikea television ad which shows angry garden gnomes attacking a couple that’s renovating their garden.

Complaints soon rolled in calling the ad unsuitable for children, scary and violent.

The commercial is a play on the “in with the new, out with the old” saying. The gnomes represent an outdated outdoor space and Ikea is there to provide new, modern furniture.

“Make more of your garden,” the commercial says. “Say no to gnomes.”

Regulators decided to address the issue on the Advertising Standards Authority website.

“We thought it was clearly fanciful and light-hearted,” they wrote on the site. “We also didn’t share the view that it would encourage or condone violence of anti-social behavior and was unlikely to upset children.”

Ikea, standing its ground that this is simply a funny ad, released a statement saying “We can confirm no gnomes were harmed in the making of the advert, thanks to the brave stunt doubles and some clever post production.”

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant



News
Entertainment
Sports
Lifestyle
Local

Gunther from 'Friends' talks Central Perk

We spoke with Gunther (James Michael Tyler) at the preview for new pop-up Central Perk, based on the cafe in "Friends."

Local

Central Perk opens in SoHo

Central Perk, of "Friends" fame, is giving out free coffee in SoHo through Oct. 18.

National

Beer sponsor Anheuser-Busch reproaches NFL over domestic abuse

Anheuser-Busch chastised the NFL for its handling of domestic violence cases, making it the first major advertiser to put pressure on the league.

Local

Sen. Krueger dishes on prospect of legal marijuana…

New Yorkers may see the legalization of recreational marijuana use as early as 2015 if State Senator Liz Krueger (D) gets her way. The Marijuana Regulation and Taxation Act will…

Music

FREEMAN makes Freeman a free man from Ween

For nearly 30 years, Aaron Freeman was known endearingly to his listeners as Gene Ween. But with "FREEMAN," he makes it clear that he's gone somewhere else.

Television

'Outlander' recap: Season 1, Episode 6: 'The Garrison…

Whipping, punching, kicking and a marriage contract. "Outlander" is not for the faint of heart this week with "The Garrison Commander."

The Word

The Word: Hey girl, it's a girl for…

It's a girl for Ryan Gosling and Eva Mendes, who reportedly welcomed a daughter last Friday, according to Us Weekly. The super-private couple managed to…

Television

TV watch list, Tuesday, Sept. 16: 'New Girl,'…

Check out the season premiere of "New Girl," as Jess competes with Jessica Biel for a guy's attentions.

MLB

5 top contenders for NL Rookie of the…

The outing rekindled award talk for deGrom, who appears to hold the top spot for NL Rookie of the Year honors. Metro breaks down a few other contenders.

College

College football Top 25 poll (AP rankings)

College football Top 25 poll (AP rankings)

NFL

NFL Power Rankings: Broncos No. 1, Seahawks slip,…

NFL Power Rankings: Broncos No. 1, Seahawks slip, Eagles, Bills, Patriots climb. The Cardinals, Bills, Chargers and Packers are also featured in the top 10.

NFL

Tom Coughlin says Giants 'beat themselves' against Cardinals

Head coach Tom Coughlin, who had a day to cool off and reflect, still sounded like he had a gnawing feeling in his gut.

Parenting

Win tickets to CirKiz's VIP Club event for…

Enter to win a family pack of tickets to CirKiz's launch event on September 21 at VIP Club.

Wellbeing

Suicide study finds surprising link to sunshine

Scientists have found a link between sunlight and suicide rates — but not in the way you’d expect. As summer winds down, concern turns to…

Wellbeing

NYC's doctor-patient ratio is highest of any US…

Seeing a primary care physician is getting more difficult across the country, but new data shows just how bad the problem is — particularly in…

Parenting

Tech execs tend to limit their kids' screen…

You probably got your iPad before Bill Gates's kids did.