‘Cronut’ frenzy creates black market for rare pastries

Screen shot 2013-06-03 at 3.18.27 PM

It is a strange fate that we should suffer so much fear and doubt over so small a thing. Such a little thing.

A little pastry with a funny name is causing an outsized frenzy on the island of Manhattan, where renowned chef Dominique Ansel is selling only 250 cronuts — half croissant, half doughnut — each day out of his SoHo bakery. The cronuts, which debuted May 10, became a sensation almost overnight, the latest must-have delicacy for the city’s elite.

But the only way to get a cronut is to wait in line, and as salivating customers began queuing at the crack of dawn — attempting to slip baristas $100 bills to expedite their order, and crying or flipping off the staff when the treats sold out — the prospect of waiting their turn swiftly lost its appeal for those who could afford to pay a premium for the $5 treat.

A black market in cronuts popped up on Craigslist as enterprising hustlers with a little time on their hands began offering to wait in line for cronuts (there’s a limit of six per order) and deliver them to people around the city at sky-high markups ranging from about $15 per cronut to a whopping $40 if you live in Brooklyn.

Ansel has trademarked the name and, despite the success of his creation, is reportedly refusing to raise the price or “sell out” by turning his bakery into a cronut-only operation.



News
Entertainment
Sports
Lifestyle
Local

Winning $7 million New York lottery ticket sold…

The only $7 million winning New York Lottery ticket for Monday's Cash4Life drawing was sold at a Queens 7-Eleven, officials said on Tuesday.

Local

Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.

International

Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…

National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Movies

Review: 'Guardians of the Galaxy' is a refreshingly…

Marvel is sitting so high on a cash mountain that it's now thrown $170 million at the relatively obscure and very silly title "Guardians of the Galaxy."

Movies

Review: 'Get on Up' is a war between…

James Brown finally gets his own boring biopic with "Get on Up," but the Godfather of Soul puts up a good fight against the usual cliches.

Movies

Review: 'Child of God' finds director James Franco…

James Franco's 11th directed feature is a noble but sloppy adaptation of Cormac McCarthy's "Child of God," about a feral mountain man (Scott Haze).

Movies

Review: Alex Gibney's Fela Kuti doc 'Finding Fela'…

Prolific documentarian Alex Gibney takes on Afrobeat god Fela Kuti in "Finding Fela," but fails to capture his unique essence.

MLB

Yankees land Stephen Drew, Martin Prado at trade…

Yankees land Stephen Drew, Martin Prado at trade deadline

College

Playing the Field: Valentine's Day coupling edition

  It’s Valentine’s Day, a day created by Hallmark to make couples spend loads and loads of money on candy, flowers and gourmet dinners. Or…

MLB

Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

Career

What do you wear to a career fair?…

Getting that gig starts with presenting the most polished and memorable version of yourself, so refer to our expert fashion advice.

Style

Editors pick: Margiela's finger armor ring

These cool rings from Maison Martin Margiela are designed to overlap over the finger, covering each joint like armor.

Style

Givenchy champions diversity

Riccardo Tisci's uses a variety of ethnically diverse ladies for his spring campaign including Erykah Badu.

Wellbeing

Don't settle for the hotel fitness center with…

Travelers who want to skip the hotel fitness center in favor of local gyms that may offer better equipment, classes and amenities can turn to…