NFL’s help sought in promoting Obama health plan as outreach begins

U.S. President Barack Obama speaks to guests at the Waterfront Hall in Belfast June 17, 2013. REUTERS/Paul Faith/POOL
U.S. President Barack Obama speaks to guests at the Waterfront Hall in Belfast June 17, 2013.

The Obama administration is seeking the help of major U.S. sports organizations, including the National Football League, to persuade young and healthy Americans to sign up for medical insurance coverage later this year, officials said on Monday.

Health and Human Services Secretary Kathleen Sebelius said the federal government was in the midst of negotiations on advertising campaigns and potential partnerships as part of an outreach effort that will intensify over the summer and early fall.

“The NFL, for instance, in the conversations I’ve had, has been very actively and enthusiastically engaged because they see health promotion as one of the things that is good for them and good for the country,” Sebelius told reporters.

An NFL spokesman was not immediately available for comment.

The campaign is expected to target 2.7 million younger consumers between the ages of 18 to 35, mostly male and non-white, whose participation in new online health insurance exchanges is vital to the success of President Barack Obama’s 2010 healthcare reform law.

Enrollment for the new health plans begins on October 1, and the administration has released few details about how it will persuade people to sign up.

Earlier on Monday, the administration launched its healthcare outreach effort with a new call center and a revamped website intended as the market entry point for millions of new consumers.

The campaign will be one segment of a much broader national outreach effort that will include hospitals, healthcare companies and providers, community organizers, media groups and state and local officials.

The challenge will be to overcome huge public skepticism, particularly among young and healthy consumers, that the new plans are worthwhile. Individuals who don’t obtain insurance will face a penalty that begins at $95 in 2014 and rises to 2.5 percent of annual income in 2016.

Two non-profit groups with strong ties to the Obama administration – Enroll America and Organizing for Action – started their campaigns last week with national television ads and grass-roots organizing events in a number of states.

The website HealthCare.gov, which the administration has used as a public guide to its reform law, formally known as the Patient Protection and Affordable Care Act, has been revamped as a consumer education site where the public can learn how to get ready for open enrollment this fall.

By October, the site will allow enrollees in 34 federally operated online marketplaces to apply for federal subsidies and shop online for plans.

The administration also offers a Spanish language site with the same information at CuidadoDeSalud.gov.

Consumers also can get information about coming benefits through a new 24-hour-a-day call center that offers services in 150 languages. Beginning October 1, the call center will help consumers complete applications and select insurance plans.

 



News
Entertainment
Sports
Lifestyle
Local

MAP: New York City Street Closures August 22,…

The Percy Sutton Harlem 5K and NYC Family Health Walk-a-thon and Pakistan Day Parade and Fair will cause traffic delays and street closures in New York City this weekend. Plan…

International

U.N. nuclear inquiry on Iran seen making slow…

The U.N. nuclear watchdog appears to have made only limited progress so far in getting Iran to answer questions about its suspected atomic bomb research, diplomatic sources said on Friday,…

National

Violence-weary Missouri town sees second night of calm

By Nick Carey and Carey GillamFERGUSON Mo. (Reuters) - The violence-weary town of Ferguson, Missouri, saw a second straight evening of relative calm on Thursday…

National

Journalist James Foley's parents, after call with pope,…

The parents of James Foley, the American journalist killed by Islamic State militants in Iraq, on Friday called for prayer and support to free the remaining captives held by Islamic…

Music

Webcast: Watch Polyphonic Spree live on Sunday Aug.…

Polyphonic Spree singer Tim DeLaughter sits with Metro Music Editor Pat Healy for a chat and then the big band performs live. It begins on Sunday at 9:30 pm

Movies

Michael Chiklis on his football past and 'When…

Michael Chiklis remembers playing football in high school and how that prepped him to play a coach in "When the Game Stands Tall."

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…