Philly tourism organization celebrating its 15th year

11163c1fe2f8f7b8fa6c04aff0d7549d

In the 15 years since Philadelphia’s tourism and marketing organization was created, officials for the group say the city has gone from a cheesesteak-and-Liberty-Bell “one-story town” to a well-rounded vacation spot.

The Greater Philadelphia Tourism Marketing Corporation yesterday touted these gains on its anniversary by releasing reports detailing the impact of tourism marketing on the region. The GPTMC is responsible for advertising campaigns like the wildly successful “Philly’s More Fun When You Sleep Over” and “With Love, Philadelphia XOXO.”

Bill Siegel, chairman and CEO of Longwoods International, did extensive case studies on Philadelphia’s tourism and said that every one dollar spent on those campaigns generates $100 in direct visitor spending plus $11 in state and local taxes.  

Overall, 37.4 million people visited in 2010 with 33.1 million of them coming not for history or culture, strictly, but simply leisure. Leisure visitors have increased by 10 million since GPTMC first started advertising in 1997, the group found.

“Leisure visitors are people who come here because they want to. They have chosen to come here to relax or pursue a particular passion,” Meryl Levitz, president and CEO of GPTMC, said.

Levitz credits the increasing number of annual events and attractions in Philadelphia that keep tourists returning to the area, adding that “we aren’t a one-story town anymore.”

“On the first visit to Philadelphia people go for the [Liberty] Bell, [Independence] Hall, and cheese steaks. The second and third visits are more dining, shopping, and special events,” another GPTMC official, Jeff Guaracino, said.


News
Entertainment
Sports
Lifestyle
International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

National

Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.

National

Divers struggle in search for South Korean ferry…

By Jungmin Jang and Narae KimMOKPO/JINDO, South Korea (Reuters) - Rescuers struggled with strong waves and murky waters on Thursday as they searched for hundreds…

National

New Hampshire moves to decriminalize adultery

For the first time in hundreds of years, it's about to be legal to cheat on your spouse in New Hampshire.

Television

Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

Television

Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.

Music

Both feet on the ground with Aimee Mann…

What began with a cool double-bill of Ted Leo opening for Aimee Mann morphed into a full-fledged collaborative project that they're calling The Both. “There…

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

NBA

Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.

NBA

Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.