Councilwoman Blondell Reynolds Brown defends advertising on school buses

Councilwoman Blondell Reynolds-Brown.

After last week’s proposition of raising money for schools by extending bar hours, Councilwoman Blondell Reynolds Brown introduced another bill Thursday intended to raise funds for the district in an unconventional way – advertising on school buses.

“I intend to make this continued quest to identify nontraditional solutions for our schools a centerpiece of my work in this new term in City Council,” she said in a statement. “I believe the responsible task is to exhaust all other potential resources as far as new dollars for the School District,” she added yesterday after the meeting. “Even if you argue it’s just a drop in a bucket, that drop may fund a music teacher or a physical education program.”

Also similar to last week’s bill, the legislation would require Harrisburg approval, as PennDOT regulates school buses.

Though the idea has raised some criticism, Reynolds Brown said that advertising on the sides and back of school buses has successfully raised revenue in other states, including New Jersey, which began the practice last year and helped give Reynolds Brown the idea.

“It’s written into the legislation that we would stipulate the content in place and structure what the ads look like,” she said, so there will be no endorsements promoting inappropriate content.

As with her other legislation, she said she is open to suggestions and nothing is set in stone. “I think it’s important to at least talk about it and have the conversation,” she said. “Then we can streamline the legislation to be more acceptable to the mainstream.”


News
Entertainment
Sports
Lifestyle
Local

Oval oasis: Summer of fun kicks off this…

A bold partnership between the Fairmount Park Conservancy and the city's Parks and Recreation Department is kicking off this weekend with family activities re-activating this unused public space.

Local

African couple claiming misidentification in robbery case to…

At a bail hearing today for Vickson and Lorfu Korlewala, charged in the robbery of an 80-year-old woman, bail was reduced from $1 million total to $500,000.

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

National

Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.

Television

Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

Television

Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.

Music

Both feet on the ground with Aimee Mann…

What began with a cool double-bill of Ted Leo opening for Aimee Mann morphed into a full-fledged collaborative project that they're calling The Both. “There…

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

NBA

Season wrap: 76ers make the grade

The 76ers opened the 2013-14 season with a victory over the Miami Heat. The Sixers closed the season with a win at Miami.

NBA

Fantasy basketball: Finding next year's NBA studs

Before we put the 2013-14 fantasy basketball season to bed, it’s worth thinking about next year’s breakouts while they’re fresh in our mind.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.