Band with local roots finds fame by hijacking other people’s tours

1f1e5420af7e130c522a6dfeff8c35f0

In the social media era, DIY means, for many bands, hitting the upload button and waiting to be discovered. But two Philadelphia area brothers from Austin-based rock outfit Full Service instead decided to gain fans face-to-face by playing live shows. Other people’s live shows.

“We would just call them ‘takeovers,’” Timothy Kepner, known to his bandmates as “Bonesaw” said yesterday. “If there was a local festival or anything going on, we figured we could get extra fans by setting up and playing in the parking lot or something.”

The idea logically evolved into a full-scale “Takeover Tour” and accompanying documentary, “Takeover!,” which is premiering in Philadelphia May 4 at World Cafe Live.

The film chronicles a 2008 Full Service tour held in fairgrounds and parking lots outside a 311 tour. “We shared a lot of the same fans – their fans are traditionally loyal and receptive to the same thing,” Kepner said.

The footage was shot by Kepner’s friend and Montgomery County Community College professor Morgan Betz, who brought a student and followed the group across the country. But when it came time to edit the film, Betz was tied up in other projects. “We were sitting on all this great footage and had no one to make the movie,” Kepner said.

So, true to the band’s ethos, they did it themselves. “My brother [Full Service drummer and singer David "Hoag" Kepner] got a copy of Final Cut pro and taught himself how to do it,” Kepner said. “He just holed up for four months and made the documentary.”

Spoiler alert: it has a happy ending. “Toward the end of the movie, there was a serendipitous run-in where the 311 tour ended in Austin,” Kepner said. “I had to go to the Apple store to get a hard drive to make the movie and two of the guys in the band were there.”

Kepner approached them and, after a whirlwind trip to Los Angeles to meet their manager, Full Service was playing with them in front of thousands on a cruise ship tour. “It was the perfect ending,” Kepner said.

Now, they hope to leverage the film into yet more fans. “It’s easier to get people to come to see a movie than a rock and roll show,” Kepner said. “The cruise was our big break – we’re hoping that the movie is our big, big break.”

The breakdown

>> Full Service has also crashed shows headlined by Snoop Dogg and the Stone Temple Pilots.

>> “Takeover!” cost an estimated $10,000 to make, much of it generated through t-shirt and other merchandise revenue.

>> It has had three public viewings so far – two on the 311 cruise and one in Austin during SXSW.

>> The film doesn’t have a distributor, but the band is going on the road to promote it starting April 23 with a combination of showings, live music and Q&A sessions.

>> Full Service has had a fair amount of national exposure since the film was shot in 2008 and 2009, touring nationally with Sublime cover band Badfish and 311.

>> They still don’t have an agent, manager or promoter.



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…