Is the administration dragging its feet on municipal advertising?

municipal advertising darrell clarke
Council President Darrell Clarke wants the administration to step up when it comes to municipal advertising. (Credit: Rikard Larma / Metro).

An exchange on the topic of municipal advertising between members of Mayor Michael Nutter’s administration and members of City Council became heated during a hearing Wednesday afternoon.

Council President Darrell Clarke has long been pushing the city to generate additional revenue by leasing ad space on city-owned property – which could be anything from municipal vehicles and bus shelters to the facades of city buildings.

But Managing Director Richard Negrin – who was two weeks ago appointed oversight leader of the city’s response to municipal advertising – contended the process is not simple.

He said while a Request For Proposals for vendors seeking to advertise on city-owned vehicles will be issued within the next two weeks, the legal aspects of allowing the city to lease advertising space on municipal buildings won’t likely be hammered out until the end of this year.

“The issues are something like this: When you make a decision to advertising on a building, depending on what the building is – let’s say a rec center – are you comfortable allowing someone like the adult industry to advertise?” Negrin said.

When Clarke responded the city would determine ad content – with XXX spots a definite “no” – Negrin replied, “The concern is, does that set us up for a legal lawsuit?

“And what’s happened in other jurisdictions is when you start to restrict the ability and start to pick advertisers in a certain way and set limits – and this is not what we believe – but they claim we’re infringing upon their First Amendment rights to advertise like everybody else,” he continued, noting Phoenix is currently embroiled in such legislation over its municipal advertising program.

“It would be a sad irony if we, in an effort to raise quick revenue, cost the city more in litigation as we go through this process,” Negrin said.

Clarke shot back, “Mr. Negrin, that’s the most ridiculous policy I’ve ever heard of.”

Negrin went on to detail a litany of steps forward the city has taken over the past two weeks, including initiating an advertising content policy through the city Law Department, studying best practices in other cities who lease ad space, asking the Office of Innovation and Technology to help create digital advertising strategies and establishing a multidisciplinary working group that will hold bi-weekly committee meetings and create various subcommittees to delve more deeply into specific issues.

“You’ve laid out a very interesting process with the subcommittees and task force and all the other things,” Clarke responded.

“In my long tenure in government … traditionally, when people don’t want to do something, they either tell you they’re not going to do it or they set up a bunch of committees and task forces and they continue to wear you down. I hope that’s not what’s happening, because you set up a very complicated process for all of this.”

Negrin responded the Nutter administration is “fully supportive” of the municipal advertising effort and “committed” to working in partnership with City Council to make it happen.



News
Entertainment
Sports
Lifestyle
Local

FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.

Local

Bronx cop saves baby who stopped breathing

A Bronx police officer is credited with saving the life of a 2-month-old baby who stopped breathing Tuesday morning. Police Officer Johnny Castillo, 38, was…

Local

Brewer celebrates Women's Equality Day with voter pledge

Manhattan Borough President Gale Brewer celebrated Women’s Equality Day Tuesday by pledging to register at least five women voters before the Oct. 10 deadline. Brewer…

Local

NYPD looking for lewd D train rider

The NYPD is enlisting the public’s help to find a man they say performed a lewd act on the D train Saturday evening. The incident…

Entertainment

QUIZ: How many English words do you actually…

Are you as smart as you say you are? Are you a word nerd? Take this quick vocabulary test to find out if you're a true wordsmith. Good luck.

Television

'Pretty Little Liars' recap: Season 5, Episode 12,…

If you've wondered whether Ali and Bethany knew each other, you got an answer tonight: Yes, and in a very tangled way. But many lingering…

Entertainment

Cymbals Eat Guitars Have Everything to 'LOSE'

At its most basic level, a rock band can be thought of as a family, a group of people selflessly devoted to a cause. When…

Entertainment

"Bachelor in Paradise" recap: Episode 4, 'Week Four'

Some things are hard to watch in a “Human Centipede” sort of way. Other things in an “American History X” sort of way. Does “Bachelor…

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

NFL

Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.

Sports

Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.

MLB

MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb

Wellbeing

Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…

Home

Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.

Travel

Most popular Labor Day weekend destinations

Priceline.com released its Top 20 destinations for the end of summer, including Labor Day weekend. If you’re heading to any of these spots, expect a…

Wellbeing

Working your way to type 2 diabetes: Job…

When it comes to type 2 diabetes, a stressful job can be as risky for your health as a bad diet and no exercise. A…