Ads on school district property closer to reality

School District of Philadelphia headquarters on North Broad Street. Credit: Wiki Commons.
School District of Philadelphia headquarters on North Broad Street. Credit: Wiki Commons.

City Council members believe they have another solution to the school district’s money problems: ask corporate sponsors to pay for advertisements to hang on public school property.

A bill approved Tuesday by the Committee on Rules would allow advertising to be placed on any land, building or structure owned or operated by the School District of Philadelphia for six months or longer.

The bill still needs to be approved by the entire City Council before it becomes a law.

City Councilwoman Blondell Reynolds Brown, who sponsored the bill, pointed to the $304 million budget deficit in this fiscal year as a major reason why the city should pursue an “innovative…funding solution,” according to a news release.

“This measure presents a new unprecedented opportunity to grow new financial resources desperately needed to provide and improve the quality of education for our students without raising taxes,” Brown said.

Some ground rules were set, such as advertising of alcohol and tobacco products, or on historic buildings, is prohibited.

Members of Public Citizen, a consumer advocacy group  based in Washington, D.C., testified against the bill at the committee hearing Tuesday claiming it would “Undermine education.”

“Commercial advertising undermines the fundamental mission of schools to empower children to think independently and develop problem solving skills,” said Robert Weissman, president of Public Citizen.

The group has other gripes, such as its research shows the revenue generated wouldn’t be substantial, and junk food and violent media advertisements are not on the prohibited list.

“Children are already surrounded by near-constant advertising that promotes materialism,” Weissman said. “But the ubiquity of commercialism is not a reason for allowing school advertising – it is a reason why children need a sanctuary where they can focus on learning.”

____________________

Follow Tommy Rowan on Twitter: @tommyrowan

Follow Metro Philadelphia on Twitter: @metrophilly

Follow Metro Philadelphia on Facebook: Metro Philadelphia



News
Entertainment
Sports
Lifestyle
National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

International

North Korean leader's money manager defects in Russia:…

A senior North Korean banking official who managed money for leader Kim Jong Un has defected in Russia and was seeking asylum in a third country, a South Korean newspaper…

Local

MAP: New York City Street Closures August 29,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on August 29, 31 and 31. Several streets and avenues will be…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…