City touts East Harlem, also known as El Barrio, as tourism spot

east harlem
The city is highlighting East Harlem, also known as El Barrio, as a tourism destination this holiday season. The neighborhood hosts the annual Three Kings Parade.
Credit: Getty Images

The city is pushing East Harlem, also known as El Barrio, as a tourism destination this season.

“In time for the busy holiday season, we are pleased to highlight East Harlem/El Barrio, a neighborhood full of hidden gems that are unique to its Italian and Hispanic histories,” said George Fertitta, CEO of NYC & Company, the city’s official tourism marketing partnership organization.

East Harlem is home to El Museo del Barrio, one of the city’s leading Latino cultural institutions, and National Black Theatre, the city’s longest-operating black theater company.

Councilwoman Melissa Mark-Viverito, who represents the area, said El Barrio provides a dynamic blend of delicious food and historical landmarks.

“As the cradle of the Puerto Rican community in New York City, El Barrio is a mecca of Latino arts, music and culture, making our community an exciting and unique destination,” Mark-Viverito said in a statement.

The upper Manhattan neighborhood is located from East 96th Street to East 142nd Street between 5th Avenue and the East River.

For more information on the neighborhood, visit

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