Morning Gloryville dancers rave before breakfast in Williamsburg

Walking into Morning Gloryville feels a little like entering any club. After you get your wristband, it’s a short trip to the dance floor, where dozens of people dressed in neon and sequins groove ecstatically to pulsing house music. If you happen to forget for a moment that it’s 8 a.m. on a weekday, all the better.

The event, which began about a year ago in the U.K. and made its New York City debut Wednesday, bills itself as an “immersive morning dance experience.” It has all the trappings of a traditional late-night dance party, except it runs from 6:30 to 10:30 in the morning. The bar serves coffee and fresh juice instead of overpriced cocktails, and staffers give massages to anyone who needs a break from dancing.

Some 200 people bought advance tickets to the party, which took place at Kinfolk 94, an event space on Wythe Avenue in Williamsburg. Attendees were mostly in their 20s and 30s, with attire that ranged from business casual to full-on club gear. Some were there for the workout; others just wanted to dance.

“We heard about the event and thought it would be quite good to have a bit of exercise in the morning to wake ourselves up,” said Kristina, a partygoer who came with a friend. “It’s just a bit different than going to a boring gym. We go to a lot of dance parties, so we thought it would be fun.”

Aside from the unusual timing, the biggest difference between Morning Gloryville and an ordinary rave is the lack of alcohol and drugs — a deliberate decision on the organizers’ part. In club culture, “you find people who stop partying because they can’t accommodate everything that comes with it,” said Harry Inglis, who co-organized the New York event with fellow London transplant Annie Fabricant.

Inglis frequents more traditional club nights around the city, and stressed that there is “nothing preachy” about Morning Gloryville’s ethos: “The sober side of it is finding people who love it and recreating that energy with them. Because that sort of energy you find in the middle of the dance floor late at night — that’s where the real thrill comes from.”

Sherri Kronfeld, one attendee, believed the lack of drugs added to the party’s appeal. “It’s maybe a little harder initially to get the party going for everyone, but I think that what that means on the dance floor is that it’s festive and innocent and playful. It’s a different vibe from what I picture is a typical clubbing experience,” she said.

Another advantage to the event’s no-alcohol policy? No hassles from the police. Inglis said he contacted the NYPD in advance of Wednesday’s event, “just to make sure everything was in order,” and was told he needed no special permits. “Being sober just opens up a whole new dynamic and makes it easier to run,” he said.

There’s another Morning Gloryville event planned for June, and its founders plan to expand to such far-flung locales as Sydney, Australia, and Zagreb, Croatia. Whether or not donning leopard-print spandex and partying for a few hours before work is your idea of a good time, there’s no denying the event’s originality.

“I thought it was something that New York was missing, and how often do you find that?” said Georgie Okell, a Morning Gloryville staffer who was working the door Wednesday. “Four hours in the morning to get into your day, communally dancing and feeling great. Everyone here is going to go work feeling phenomenal.”

Read more stories like this at AnimalNewYork.com.



News
Entertainment
Sports
Lifestyle
Local

Mayor announces public housing improvements

Mayor Bill de Blasio spoke at the Lincoln Houses in East Harlem on Wednesday, calling for the scaffolding to come down at NYCHA complexes across…

National

Peter Theo Curtis: American released by Syrian militants…

An American writer freed this week from two years in the captivity of insurgents in Syria spoke briefly outside his family's Cambridge home Wednesday of…

Local

Bratton defends 'broken windows' work as NYPD support…

Sixty percent of those polled said they support the "broken windows" theory approach popularized by Commissioner Bratton since his first term in the 1990s.

Local

Transit changes for Labor Day weekend

The MTA is adding additional service Friday for New Yorkers getting out of the city for the long weekend. On Friday, Aug. 29, 27 additional…

Television

'So You Think You Can Dance' recap: Season…

Season 11’s top four dancers gave their final performances before America’s Favorite Dancers are announced next week.

Going Out

Things to do this week in NYC, Aug.…

MUSIC The Electric Zoo Festival Aug. 29-31, 1 p.m. Randall’s Island Park $99-$369, www.electriczoofestival.com The electronic music celebration returns for a fifth year, with 150,000 attendees…

Going Out

5 things to do this weekend in NYC

The Electric Zoo Festival Aug. 29-31, 1 p.m. Randall’s Island Park $99-$369, www.electriczoofestival.com The electronic music celebration returns for a fifth year, with 150,000 attendees expected. David Guetta,…

Music

The Handsome Family on 'True Detective' Emmy and…

When asked to describe The Handsome Family’s latest album, Rennie Sparks channels Rust Cohle of “True Detective.” “A strange problem that humans have is that…

NFL

Mario Manningham on the bubble as Giants play…

Former Super Bowl hero Mario Manningham hopes his second go-around with Big Blue doesn’t end with Saturday’s final cut day.

NFL

Source: Stephen Hill 'faces a battle' to make…

A team source says Stephen Hill, who has battled injuries and poor performances during his first two years, is no lock to make the Jets’ final roster.

Sports

Serena Williams leaving legacy of talented American women…

It seems only a matter of when, not if, Serena Williams will win her 18th career grand slam championship.

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…

Sex

The 10 types of people you meet online

Does it ever seem like online dating profiles tend to get a little repetitive? It turns out you are not the only one to have…

Home

Labor Day essentials

Whether you’re soaking up the sun on the beach or barbecuing in the park here are some must-haves for your end-of-summer bash.