How much companies are spending on Super Bowl airtime

A 30-second commercial during this year’s Super Bowl costs $4 million.

The Super Bowl isn’t just the time to see the best football teams compete, it’s also the reigning night for companies with enough money to buy commercial airtime. Last year, the price for commercial airtime hit a new record high of $4 million for a 30-second spot, a price that’s staying the same for this year’s Super Bowl.

We’ve already confirmed that Scarlett Johansson will star in a commercial for SodaStream during the game, which will air during the fourth quarter. SodaStream CEO Daniel Birnbaum told Ad Age to expect it to be “edgy.” Pepsi and Coca-Cola have also secured commercial time.

Spending almost $8 million on airtime, GoDaddy will have two commercials during the Super Bowl, one in each half and at least one of those will feature race car driver Danica Patrick. Another big spender who isn’t just settling for one 30-second slot is Audi. The car company has secured one 60-second commercial to promote the new Audie A3. Hyundai, Chevrolet, Inuit, Jaguar and Kia also have commercials slated.

Other brands you can expect to see include H&M, Axe, Butterfinger, Bud Lite, Doritos, Wonderful Pistachios, Squarespace, Paramount Pictures, Cheerios and Chobani.

Follow Emily on Twitter: @EmLaurence


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