Teaching through text: The new way to learn about saving money

young person texting
More than 36,000 people have played DoSomething.org’s “Would You Rather?” financial literacy game in just one week.
Credit: Colourbox

With only 13 states requiring a personal finance class as part of the high school curriculum, it’s no wonder clueless teens are turning into clueless adults when it comes to money. The nonprofit DoSomething.org is looking to change that, targeting young people ages 13 to 25. The organization recently launched its “Would You Rather?” campaign to educate young adults about personal finance through a game of “Would You Rather?” played through text messaging.

“Three out of four teens feel they don’t know enough about personal finance, and the average college student graduates with over $29,000 in debt,” says Farah Sheikh, the education specialist at DoSomething.org. “On top of that, 30 percent of college graduates are ‘malemployed,’ which means they are working at a job far below their skill level. There’s a serious problem in terms of what [financial] education is available and what is being used.”

To connect with young adults, DoSomething.org partnered with H&R Block to develop its “Would You Rather?” campaign. To play, teens get texted questions such as “Would you rather do the Dallas Cowboys’ laundry for a week or be Lindsay Lohan’s assistant?” or “Would you rather have to walk to school every day or have your mom drop you off and give you a big kiss in front of everyone every day?” After about three or four questions, they are texted a personal finance tip that directly relates to the questions they answered, such as how much money they would save on public transportation a month if they started biking to school.

Users can also play with their friends by entering their friends’ phone numbers on DoSomething.org’s website or texting the organization their friends’ digits. The campaign launched at the beginning of the month, and in the first week more than 36,000 people have played.

“The tips are all relevant to their lives now,” Sheikh says. “We’re not talking about 50 years from now; we’re talking about things that are affecting their lives currently.”

Reaching young people through their preferred method of communication and educating them in a way that isn’t boring have made this campaign a success. For more information, head to www.dosomething.org/wyr.

Follow Emily on Twitter: @EmLaurence



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.

Comments

1

  1. my co-worker’s aunt makes $70 hourly on the computer. She has been without a job for seven months but last month her paycheck was $19034 just working on the computer for a few hours. Read more on this web site

    w­w­w­.­j­o­b­s­6­1­.­c­o­m