VIDEO: Extremely ‘racist, sexist’ Mountain Dew ad pulled

What is the deal with inappropriate commercials lately?

Just last week Hyundai pulled an advertisement that poked fun at a man’s suicide attempt. In the ad a middle-aged man locks himself in his garage and turns on his Hyundai car engine in an attempt to gas himself.

But the attempt fails because, as the last seconds of the ad make clear, the car has a zero emission engine.

Today, PepsiCo pulled a Mountain Dew video that was criticized for being extremely racist.

The ad, which is one of a series from Odd Future leader Tyler, the Creator, shows a white woman who has been obviously assaulted. The woman, standing behind a glass, is asked to identify her assailant in a lineup. The culprit, though, is a goat who tries to dissuade her by whispering things such as “Ya better not snitch on a playa,” and “Snitches get stitches,” under his breath.

The rest of the men in the lineup are all black men. Dr. Boyce Watkins noted that they’re “not just regular black people, but the kind of ratchety negroes you might find in the middle of any hip-hop minstrel show. Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”

In addition to the racist nature of the ad, it is also quite sexist. The advertisement clearly shows a woman as a victim of an assault. Instead of encouraging the woman to speak up against the man who hurt her, she is dissuaded by scare tactics. Even though it’s a farm animal telling her not to rat him out, it doesn’t make it any less offensive.

After high-profile assault cases like that of Steubvenville Ohio recently, it seems insensitive to deter women from identifying their assailants. The goat in the video says, “Keep your mouth shut … I’m going to get out of here and do you up.”

Who ever approved this ad?

“We understand how this video could be perceived by someone as offensive, and we apologize for those who were offended,” a Pepsi representative told Adweek.

The video has been removed from all Mountain Dew channels as well as Tyler, the Creator’s channels but can be found on YouTube.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant

 



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…