Red Sox owners now tight-lipped while team is winning

John Henry and Larry Lucchino haven't been making the media rounds as often as the Red Sox have fought and won in bringing back fans to Fenway. Credit: Boston Globe
John Henry and Larry Lucchino haven’t been making the media rounds as often as the Red Sox have fought and won in bringing back fans to Fenway. Credit: Boston Globe

The perception of many surrounding the Red Sox ownership group since the team’s on-field collapse in September of 2011, through the one year Bobby Valentine “era,” right up to the start of the 2013 season was that whenever things got bad, John Henry, Tom Werner and Larry Lucchino were there to make things worse — all by attempting to spin things back in their direction with their mouths.

That approach backfired with fans as the team’s record sell-out streak at Fenway Park officially ended on April 10 of this year after 820 consecutive games at “100 percent capacity” or above.

One year ago this month, Lucchino sent out a letter to Sox season ticket holders that was openly mocked by the media and fans alike on sports radio and on the internet. Lucchino’s intention was likely to give Red Sox fans hope and to give them a reason to come to Fenway in the second half of the 2012 season despite the fact that the team was sitting at .500 (43-43 at last year’s All-Star break). There were more than a few dreaded “red seats” popping up at Fenway on NESN home broadcasts despite the “streak” and Lucchino spoke more about the allure of the ballpark itself in the letter than the on-field product.

“As you come to Fenway Park throughout this season, we hope you will come early—the secret to fully enjoying a sports venue,” Lucchino wrote. “Now ‘A Living Museum,’ Fenway Park probably leads the league in bronze plaques and commemorative displays along the concourses. Enjoy them at your leisure early, well before the escalation of excitement as game time approaches.”

Aside from Werner lashing out at Boston Globe columnist Dan Shaughnessy on Redsox.com in May over a column that insinuated that Ortiz may be using steroids and Henry sadly having to issue a statement of condolence in early June regarding the apparent suicide of a crew member on his yacht, the Red Sox ownership group has steered clear of the public eye throughout the 2013 season.

The most outrageous act by a member of the ownership trio may have occurred just this past weekend when Lucchino donned a black cowboy hat and wore hoop earrings at a Jason Aldean concert at Fenway. That act is a far cry from the day when Henry had to storm the broadcast studio of 98.5 The Sports Hub to defend his club’s honor in the wake of the dismissal of Terry Francona or even when Lucchino himself would engage in a passive aggressive feud with former GM Theo Epstein through the media.

With the best record in baseball at this year’s All-Star break, the Red Sox owners are letting the team do their talking for them. Judging by recent attendance, fans seem to be on board with the change in approach.

Fenway attendance coming back
Attendance hasn’t dipped below 90 percent capacity at Fenway Park since a rainy Tuesday night game on June 18 against the Rays (86.7 percent full with 32, 156 fans), which was the second game of a doubleheader. It hasn’t dipped below 80 percent since an afternoon weekday game (4:05 p.m. start) on April 24 against Oakland (79 percent full with 29,274 fans).

The cheapest ticket on StubHub.com for this Friday’s matchup with the Yankees, the first time New York has visited Fenway this year, was $53.65 as of Monday night. Dugout box seats were over the $1,000 mark.


News
Entertainment
Sports
Lifestyle
Local

Monday is the deadline to register for Pennsylvania…

If residents want to vote in the May primary, which includes a vote for a new City Council member, today is the deadline to register.

National

Miss America thinks school should reconsider discipline of…

A Pa. student was suspended for asking Miss America to prom.

Local

Aria Health Torresdale workers caught selling prescription drugs

Two Aria Health at Torresdale employees were fired amid accusations they sold prescription drugs out of the Northeast Philadelphia campus.

National

Rubin 'Hurricane' Carter died Sunday from prostate cancer…

Former U.S. professional boxer Rubin "Hurricane" Carter, who spent 19 years in prison for murder and then was released after it was determined he did not get a fair trial,…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

MLB

Phillies get set for four against the Dodgers

The Phillies will face tough starting pitching out west against the Dodgers this week.

MLB

Phillies notebook: Cole Hamels returns this week

The Phillies should receive a big boost when Cole Hamels returns during the Dodgers series.

MLB

Jimmy Rollins is key to Phillies success

When John Kruk was asked about what the Phillies need to contend for a playoff berth, the ESPN analyst said Jimmy Rollins needs to play like a MVP again.

MLB

Ben Revere lifts Phillies to avoid sweep

Ben Revere came through with a two-out RBI single against Atlanta’s tough lefthander Alex Wood.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.