1. It has to be simple 2. It has to be simple 3. It has to be catchy
WWE wrestler Daniel Bryan has been using the "Yes!" chant for over a year now, but a chant does not become "a thing" until thousands of cheap vodka-filled 20-somethings say it's "a thing."
Saying "Yes!, Yes!, Yes!, Yes!, Yes!" over and over again is as fun as it is stupid. Wonder what will happen when members of the Spartans football team, who led the crowd in the chant, figure out that Bryan also has a "No!, No!, No!, No!, No!" chant.