Saturday, while Brazil was defeating Chile in penalty kicks, 31 million people had 75 million interactions related to the game.
Not big on Facebook? No problem, Twitter is blowing up too. According to the 140 character interaction site, 300 million people have used the hashtag #WorldCup. Not to mention they completely overhauled their presentation to include scores for World Cup games, flag emojis and more.
Way back when Brazil opened the event against Croatia, the most tweeted event occurred, when Marcelo scored on his own goal and generated an eye-popping 378,085 tweets per minute.
Twitter also said Lionel Messi edged out Neymar as the most tweeted about athlete playing in Brazil.
Twitter even set up a bracket based on country hashtags. And not surprisingly, #USA beat out #BRA for bragging rights in the social media world by almost two million.