By Eric Beech and Mark Lamport-Stokes
(Reuters) - Arnold Palmer, one of golf's greatest players whose immense popularity drew a legion of fans to the game at the dawn of the age of televised sport, died of heart complications on Sunday. He was 87.
Palmer, a charismatic figure popularly known as 'The King' who accumulated 62 career victories on the PGA Tour including seven major championships, died at UPMC Hospital in Pittsburgh, near his hometown of Latrobe, Pennsylvania.
"Today marks the passing of an era," Alastair Johnston, his long-time agent, said in a statement.
"Arnold Palmer's influence, profile and achievements spread far beyond the game of golf. He was an iconic American who treated people with respect and warmth, and built a unique legacy through his ability to engage with fans."
Fellow golfing great Jack Nicklaus, who with Palmer and Gary Player formed the fabled 'Big Three', said in a statement: "He was one of my best friends, closest friends, and he was for a long, long time. I will miss him greatly.
"Arnold transcended the game of golf. He was more than a golfer or even great golfer. He was an icon. He was a legend. Arnold was someone who was a pioneer in his sport. He took the game from one level to a higher level, virtually by himself.
"Along the way, he had millions of adoring fans ... we were great competitors, who loved competing against each other, but we were always great friends along the way ... he was the king of our sport and always will be."
There were also tributes from U.S. Presidents present and past as well as anybody who is anybody in the world of golf.
With his swashbuckling style, prodigious length off the tee, bold putting and affection for the galleries, Palmer had no peer as a fan favorite.
"PHILANTHROPY AND HUMILITY"
He always went to great lengths to ensure that every person waiting in line ended up with a cherished autograph, an approach today's players try to emulate.
"Thanks Arnold for your friendship, counsel and a lot of laughs," former world number one Tiger Woods, a 14-times major winner, tweeted late on Sunday.
"Your philanthropy and humility are part of your legend. It's hard to imagine golf without you or anyone more important to the game than the King."
At his death, Palmer ranked fifth on the PGA Tour's list of all-time tournament victories.
His biggest win may have come at the 1960 U.S. Open, when he trailed by seven shots in the final round at Cherry Hills Country Club before pulling off the greatest comeback in the tournament's history.
He beat Nicklaus, a then 20-year-old amateur, by two shots, prefacing a rivalry between the two that lasted throughout the 1960s.
Palmer was especially dominant from 1960 to 1963, winning 29 PGA Tour events. He was named Sports Illustrated magazine's "Sportsman of the Year" in 1960.
Palmer had an unorthodox swing and go-for-broke style that added to his appeal among his loyal fans, who became known as "Arnie's Army".
"I enjoy the crowds, and I enjoyed playing to them. I suppose that was one thing that helped me as much as anything," Palmer told Golf.com in 2011.
Palmer's affable demeanor, telegenic looks and success on the course all helped boost television ratings for golf, making it a staple of weekend TV sports.
In 1967, he became the first golfer to reach $1 million in career earnings. His last PGA Tour win came in 1973.
SPORTS MARKETING PIONEER
He joined the Senior PGA Tour for players 50 and older in its inaugural season in 1980 and won 10 tournaments, including five majors, before retiring for good in 2006.
A successful businessman, Palmer owned a golf course design firm and a golf resort in Orlando, Florida, and was considered a pioneer in sports marketing.
He was an avid pilot who continued to fly until he was 81. He has a regional airport named after him in Pennsylvania.
Palmer was also a noted philanthropist, founding the Arnold Palmer Hospital for Children in Orlando and a number of other charities.
President George W. Bush awarded Palmer the Presidential Medal of Freedom, the United States' highest civilian honor, in 2004.
"For all who love the game of golf and love to see it played, there has never been a sight quite like Arnold Palmer walking down the fairway toward the 18th green," Bush said in a tribute on Sunday.
Palmer was born on Sept. 10, 1929, in Latrobe, a small industrial town east of Pittsburgh. He was the son of a greenskeeper and later club pro at the Latrobe Country Club.
He started golfing at the age of four on clubs cut down to size by his father and began caddying at Latrobe as an 11-year-old. He purchased the country club in 1971.
He attended Wake Forest University in North Carolina on a golf scholarship but left during his senior year after the death of a close friend in a car accident.
Palmer returned to competitive golf after a three-year enlistment in the Coast Guard and turned pro in 1954.
He met his first wife, Winifred Walzer, at a golf tournament in Pennsylvania. They married in 1954 and had two daughters. She died in 1999. Palmer married Kathleen Gawthrop, who survived him, in 2005.
(Reporting by Eric Beech in Washington and Mark Lamport-Stokes in Chaska, Minnesota; Additional reporting by Sharon Bernstein in Sacramento, Calif. and Mary Milliken in Los Angeles; Additional writing by Nick Mulvenney; Editing by Bill Trott, Peter Cooney, Frank Pingue and Greg Stutchbury)