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Metro is the 4th largest circulated and the most read free daily newspaper in the US (1,149,135 daily readers), achieving readership growth surpassing the LA Times and Washington Post. As the leading free daily newspaper, Metro targets the most active, high-spending young professional in New York, Boston, and Philadelphia and delivers the highest % of readers 18-49. Concise, contemporary and colorful, Metro provides news/entertainment to captive, attention-hungry commuters. Metro offers innovative multi-platform/geo-targeted campaigns; print, out-of-home, and on-line. As the pioneer of the free daily newspaper, Metro's global brand attracts 18 million daily readers across 18 countries, making Metro the world's largest global newspaper.

Daily Segments

Metro focuses on special themes each day to provide advertisers the opportunity to place their ad surrounded by relevant content.

Daily: Local, National, International News, Business, Entertainment and Sports

Monday: Career/Education

Tuesday: Books and Travel

Wednesday: Real Estate, Food and Health

Thursday: Technology, Going Out and Shop (style tech)

Friday: TV, Movies and Entertainment


Circulation & Readership

City Circulation Readership
New York 328,296 640,765
Boston 149,553 250,809
*Philadelphia 122,475 257,561
Total (Metro US) 600,324 1,149,135
 
Source: Scarborough R1 2011, CAC Q4 2010 Average daily circulation period ending 12/31/10; New York - six month Mon. - Fri. average net circulation, CAC Publishers statment for period ending 3/31/11. *Sourcing: Scarborough R2 2011, CAC Q4 2010 average daily circulation period pending 12/31/10
 

Distribution Points: commuter hubs, regional rail, office building, colleges/universities, high foot traffic areas, condominiums/apartments,and hotels.

Unique Readership

Optimize your reach in the market! 85% of Metro readers do not read a traditional newspaper.



 
 


Featured Advertising Opportunities

Creative Advertising:

Metro's high impact print solutions through creative formats include cover wraps (ie. glossy), mini-wraps, island ads, integrated ads, and die-cut.


www.Metro.us: Metro's delivers interactive advertising programs including on-line advertising, e-mail advertising, and website driven contests.

Mobile (SMS Text and Coupon): Metro provided customized direct response text and mobile coupon campaigns including contests, promotional offers, and brand awareness.

Street Marketing:
Metro's customized street marketing campaigns include branded promoters, sampling, interactive advertising bikes, and out-of-home.

Special Section/Custom Publications:
Monthly sections (Education Guide, Health Guide, My Kids), seasonal guides (Arts, Movies/TV, Fashion Week), and a real estate magazine

Geo-targeted Distribution: Metro's unique distribution offers clients the opportunity to geo-target specific readers by zip code/neighborhood through wraps, inserts, & onserts.

Contacts

National Opportunities:
Ed Abrams, Executive Sales Director
Tel: +1.646.792.8034
Email: ed.abrams@metro.us

New York Opportunities:
Ed Abrams, Executive Sales Director
Tel: +1.646.792.8034
Email: ed.abrams@metro.us

Boston Opportunities:
Neil Curran
Tel: +1.617.532.0100
Email: neil.curran@metro.us

Philadelphia Opportunities:
James McDonald, Executive Sales Director
Tel: +1.215.717.2689
Email: james.mcdonald@metro.us
 
Online & Mobile Opportunities:
Kristen Welling, Interactive Coordinator
Tel: +1.646.792.8068
Email: kristen.welling@metro.us

Editorial:
Tony Metcalf, Editor-in-Chief
Tel: +1.646.792.8081
Email: tony.metcalf@metro.us
 
Marketing:
Priscilla Arguinzoni, Marketing Director
Tel:  +1.646.792.8076
Email: priscilla@metro.us


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