Between the lines with Bruce Allen
I was shocked at how quietly the Dr. Charles Steinberg Era ended here in Boston . In case you
missed it, the good doctor — the public-affairs maven of the Red Sox, accepted
an offer from the Dodgers for a similar position (and a large raise). His
departure brings to a close an era of pomp and circumstance the likes of which
the Sox franchise has never seen.
Under the Yawkey/Harrington regime, getting information of any sort from the
team was like getting blood from a stone. Since Steinberg joined Larry Lucchino
and the rest of the new Red Sox management, the team has been a reporter’s
dream — there’s always been something to write about involving the Red Sox,
almost every day, even during the offseason. Steinberg has been rightly lauded for
his tributes and ceremonies, including the tribute to Ted Williams in 2002
(really the first time we got to see the magic of Dr. Charles) and the one
honoring the 2004 World Series championship.
In his never-ending quest for Sox-related publicity, Steinberg was always
available for a comment or thought, no matter how small the situation. When Tom
Brady was spotted wearing a Yankees cap in New York City , Steinberg gave a statement.
The accusation was made at times that events such as press conferences and
announcements were scheduled in an obvious attempt to take attention away from
one team (the Patriots being a frequent foil) and back onto the Red Sox.
Steinberg kept up with everything that was said about the team: one time I made
an offhand reference to something having "Dr. Charles written all over it”
on my web site. The next thing I knew, I had an email from Steinberg himself,
respectfully assuring me that he had nothing to do with the incident.
Steinberg’s departure is a bit curious on a couple of fronts. He’s worked
closely with Larry Lucchino for three decades now; this move ends that working
relationship. While Dr. Charles might be eager to strike out on his own, (the
raise probably doesn’t hurt either), it makes you wonder why he was willing to
cut ties right now, with another Red Sox World Series banner set to be raised
in April. The move to the Dodgers does coincide with the 50th anniversary of
the team moving to the west coast, which will provide plenty of ceremonial
moments, but there could be other factors at work here.
There were rumors that Steinberg fed Dan Shaughnessy the details of the Theo
Epstein/Lucchino feud when Epstein ended up leaving the Sox for a short period
of time prior to the 2006 season. Epstein was said to be furious that the
details were leaked, and it should be safe to conclude that things were uneasy
in the front office when Epstein did return. The fact that Epstein now has two
World Series titles under his belt during his reign as GM should also give him
increased juice in the front office. That could be a factor in Steinberg’s
departure. Epstein signed a three-year contract which if it hasn’t been
extended, expires after the 2008 season. John Henry has already demonstrated
his affection and loyalty for Epstein, which could result in even more power
for the GM in a new contract. It also makes you wonder about the future of
Lucchino with the Red Sox. Could he also be headed out of town in the near
future?
Perhaps Dr. Charles saw the writing on the wall. It might’ve been time to move
on before he had overstayed his welcome.
Bruce Allen is the creator of Boston Sports Media Watch.