People are making their livings right now in new swap economies that didn’t exists a few years ago.
It’s not an easy time to be an American consumer. At every turn, we’re told that our free-spending ways have brought us to the brink of economic disaster. And now that we’re again hiding money in our mattresses, what’s the solution? As Uncle Sam ordered from the cover of last week’s Newsweek: “I Want YOU To Start Spending!”
Fortunately, the Rev. Billy has a way out. The performance-art activist and Green mayoral candidate has converted his Church of Stop Shopping to the Church of Life After Shopping, to help us in these troubled times. “When the smoke from the battle clears, it turns out we have the next step to take,” he says. “And that is realizing we are the stimulus, and what we spend means a lot right now,” Billy said.
For the reverend — real name Bill Talen — it’s about having faith in startups and local stores that can fill the gap as chain stores file Chapter 11: “We have more single-household farms than we had 12 months ago — the first time in 50 years this was true — and that is feeding a greatly growing green market. There’s a record number of small companies starting up every week. People are making livings right now in new swap economies and thrift economies that didn’t exist a few years ago.”
It’s a vision that’s picking up steam: In Detroit, where unemployment has soared past 22 percent, there’s a push on to use the city’s ubiquitous vacant lots for community farming. But if we’re going to reach this local economy promised land, the government’s going to have to do more than just offer tax breaks for buying cars and houses. “Localism” advocate Michael Shuman has called for easing securities laws to make it easier for micro-businesses to draw investors. And until drug companies start accepting home-grown tomatoes as payment, people need affordable health insurance that’s not dependent on having a traditional 9-to-5 job.
Rethinking what we mean by economic health will be a long, hard slog, but then, we’re already mid-slog as it is. Done right, we can join Rev. Billy in shouting: “Local-lujah!”
Neil deMause is a Brooklyn-based journalist and author. He can be contacted at demause.net and fieldofschemes.com.
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