Tweeting too
The MTA isn’t Tweeting service advisories. But someone else — @MTA_NYC — is, using the MTA’s logo. The agency sent Twitter a cease and desist letter about a similar group last year.
Published 23:43, April the 6th, 2009
City transit begins to blog the L train
Who’s the latest to ride the Twitter craze and start a blog? The MTA.
The transit agency is planning to roll out a new blog next month focusing on hipster central, the L line, which serves Williamsburg and Bushwick and is one of the fastest growing riderships in the system.
“Like most blogs, we plan to have a comment section,” said NYC Transit spokesman Paul Fleuranges. “We expect and will encourage our riders to post comments and questions.”
The L blog grew out of L line manager Greg Lombardi’s monthly newsletter, but because Lombardi won’t be able to sit in front of his computer all day, MTA marketing and public affairs staffers may post, too, Fleuranges explained. “It might get too intense,” he noted.
It follows the MTA’s foray into Twitter, a micro-blogging social network service. Diane Chehab (@MetroCardDiane), an MTA marketing manager, last month began Tweeting — posting 140-character updates — to let her people know about rider promotions, like discounts at the Bronx Zoo.